Nic Mirhashem-Behnam

About

As an Ex-Googler, I have consulted C-Level Executives and Marketing Leads of some of the largest companies and marketing agencies in the U.S on how to strategize, optimize, and scale their marketing strategy, boosting business growth at scale while maximizing return on investment, managing over $100M in ad spend, and generating over $500M for my clients. I am also a former D1 College and professional athlete who has won a few national championships represented both Spain and the U.S national rugby teams as team captain.

Experience

• Head of Growth · Narval Debt Advisory11-01-2024

  Built and executed Narval’s marketing strategy from the ground up, launching the company’s first full-funnel digital acquisition efforts across paid media, content, and CRM. Within six months, delivered a 10x ROAS and generated $1.8M in new revenue by driving highly qualified leads to the sales team. Led cross-functional alignment between marketing, sales, and operations, ensuring a consistent and data-driven approach to growth. Oversaw campaign performance, optimized creative and targeting, and worked closely with leadership to ensure messaging and positioning aligned with our investment thesis and market focus.

• Account Manager - Google Ads · Google12-01-2021 – 11-01-2024

  Managed a $30M+ annual portfolio of 55+ customers consulting C-suite Executives and Marketing Leads on how to optimize and scale their investment in Google Ads to achieve their objectives and maximize return on investment. Consistently exceeded my targets by driving high-impact, long-lasting relationships while becoming a thought leader and trusted advisor internally and externally, and by uniquely positioning Google’s solutions through value based selling, resulting in accelerated growth for our clients and agencies. As a Team Lead, I led a team of 6 Account Managers to exceed our team level quotas by cross-collaborating with product specialist teams to lead weekly meetings and trainings, scheduling weekly check-ins to monitor progress, and co-pitching transformational growth opportunities to help their clients scale with Google resulting in $1.5M in additional Revenue generated in Q4’22

• Director Of Sales, EMEA · MARINE FOOD AND FINE FOOD SL03-01-2020 – 12-01-2021

  Owned the full sales process and implemented new sales strategies across multiple channels to increase customer engagement and satisfaction by building new sources of revenue such as e-commerce, resulting in a 200% increase in revenue in 18 months Built, trained, and managed a highly effective team of 5 sales representatives, setting quarterly objectives and ensuring accountability by analyzing weekly performance resulting in increased productivity and performance

• Co-Founder, Co-CEO · Kyros Education Consultancy05-01-2020 – 07-01-2021

  Designed workflow processes to increase new business sales and to improve customer experience by creating bespoke plans to meet each client’s needs and objectives resulting in increased customer satisfaction and new client acquisition growth across Spain, US, and EMEA Drove growth by building and managing multiple effective social media advertising campaigns across multiple platforms by creating creative content with various software tools, interacting with audiences, and creating reports on performance analytics resulting in improved branding and increased revenue

• Professional Rugby Player · Old Glory DC Rugby2019-11-01 – 2020-03-01
• Private Wealth Management Intern · Morgan Stanley2019-01-01 – 2019-07-01

  Spring Intern

• Division 1 Student Athlete- Team Captain, Cal Varsity Rugby · University of California, Berkeley2015-08-01 – 2019-05-01

  Team Captain. Devoting 20-30 hours per week to training, team meetings, conditioning, practice, travel, nutrition and time management. Competing in an intense professional style program, amassing 26 national championships while balancing a full academic workload. 4x Division 1 Varsity College Champion. Achieved First Team All-Conference Honors, 2017, 2018.

• Account Manager · Robinson Brandt International2017-06-01 – 2017-08-01

  Gained the highest amount of sales in the group of interns by managing sales and advertising campaigns for Xfinity and HelloFresh. Achievement recognized with the promotion to account manager as the leading intern Built and managed highly effective self-managing teams of 5-10 people by leading meetings, setting short and long-term goals and supervising performance and progress, contributing to the highest sales month in company history Trained and mentored two account executives contributing to their promotion to account managers Consulted the board on strategies for innovation in promotional and advertising campaigns as well as in company culture

• Sales And Marketing Intern · PepsiCo2016-05-01 – 2016-08-01

  Exceeded sales goal in first month as a result of boosting Gatorade G-series brand awareness by setting up merchandising booths at US Nike Sports Camps Enabled campers to improve athletic performance and recovery by providing education on effective nutritional intake

• Sales and Marketing Intern · ALFASHIP Ship & Offshore Agency2015-05-01 – 2015-08-01

  Analyzed market opportunities and trends by conducting research and consulted the board on potential new international customers by developing reports on target customers generating new revenue Fostered positive customer experiences by providing excellent customer service to major cargoes pre and post docking improving brand image Led meetings of 5-10 interns conducting competitor analysis to develop strategies to increase organizational growth

• Senior Account Manager · Google12-01-2021 – 12-01-2024

  Managed a $30M+ annual portfolio of 55+ customers consulting C-suite Executives and Marketing Leads on how to optimize and scale their investment in Google Ads to achieve their objectives and maximize return on investment. Consistently exceeded my targets by driving high-impact, long-lasting relationships while becoming a thought leader and trusted advisor internally and externally, and by uniquely positioning Google’s solutions through value based selling, resulting in accelerated growth for our clients and agencies. As a Team Lead, I led a team of 6 Account Managers to exceed our team level quotas by cross-collaborating with product specialist teams to lead weekly meetings and trainings, scheduling weekly check-ins to monitor progress, and co-pitching transformational growth opportunities to help their clients scale with Google resulting in $1.5M in additional Revenue generated in Q4’22

Education

• University of California, BerkeleyBachelor's degree, Interdisciplinary Studies, International Business and Economic Development
• UC Berkeley College of EngineeringCertificate in Entrepreneurship and Technology, Entrepreneurship/Entrepreneurial Studies
• The British School of BarcelonaHigh School Diploma, High School/Secondary Diplomas and Certificates

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