Nick Cavalancia

About

Thank you for taking time to view my profile. I've taken my 30+ years in IT and 10 years as a tech marketing executive and actively help other technology companies today explain the problems they solve. So many companies can tell you what they do, but not what they can do... for their customers. So I started two companies to meet the need: Techvangelism helps to engage the technical audience, educate them on the realities of technical challenges, and evangelize the solution through assets like whitepapers, ebooks, case studies, web copy, and custom content, as well as at live events. Conversational Geek simplifies technical topics using some of today's most well-known authors, writers, and speakers to create a fun, engaging book available online as a PDF behind registration, as well as in print for live events. These custom books align the topic with your solution, establishing your company as the expert. TECH AND MARKETING: A UNIQUE PERSPECTIVE - Impactful communicator as a published author and speaker - Prolific creator of every kind of content marketing you can think of - Dynamic speaker at Tradeshows and on Webinars - Provides a truly technical spin on the compelling message he creates. NOT JUST ANOTHER CONTENT GUY - Strategic partner that works to improve your marketing execution and deliver results - Building strategic vision and tactical execution aligning with business goals - Heavy focus on aligning marketing and sales teams to create a cohesive customer experience - Numbers-driven to identify trends and turn Marketing into a predictable business - Creativity in execution based on measurement-based approach - Strives to identify and present a custom marketing message for each customer. INNOVATIVE CHANGE AGENT - I want my customers to take advantage of tools that make marketing more effective, such as marketing automation, content and nurturing strategies, evangelism, blogs and social media to actually create demand over just leads for your product.

Experience

• CEO · Conversational Geek2015-07-01 –

  Conversational Geek was founded to educate those in the tech industry using vendor-sponsored, easy-to-read short eBooks, Buyer's Guides, and engaging marketing content written in a conversational tone by an industry expert. Available as PDFs for online lead generation and in print for live events, Conversational Geek content educates your audience on topics closely aligned with your company and solutions.

• Freelance Technical Evangelist and Product Marketer · Techvangelism2014-04-01 –

  Leveraging my 25 years in IT and 10 years as a software marketing executive, Techvangelism was founded to bridge the gap between technology companies and the marketing messaging, content and execution they need to be successful. By engaging, educating and evangelizing technology buyers across both written and spoken mediums, Techvangelism helps to create demand for its customer's solutions.

• Member, Board of Advisors · Ascendo, Inc.2010-01-01 – 2015-01-01

  Ascendo is a developer of award-winning productivity apps for personal use.

• VP of Product Marketing & Marketing · Netwrix Corporation2013-08-01 – 2014-03-01

  Challenged with increasing demand for new business worldwide, with a focus on North America through lead generation, social media, marketing automation and content strategies.

• VP of Product Marketing & Marketing · Veriato2011-10-01 – 2013-07-01

  Lead/managed marketing team to drive growth in corporate business line while simultaneously evangelizing the need for activity monitoring as a crucial part of a complete security strategy.

• VP of Product Marketing & Marketing · ScriptLogic2005-06-01 – 2012-03-01

  Ran worldwide marketing for ScriptLogic which was acquired by Quest Software. Focused on marketing that supported an IT-centric, transactional business model.

• Founder / Principal Consultant · Comsphere1998-04-01 – 2005-06-01

  Provided technical education and implementation services to enterprise IT organizations within companies such as The Chicago Tribune, Carnival Cruise Lines, Fox News, Hummer and more.

• Senior Trainer · EduTech1995-01-01 – 1998-04-01

  Microsoft and Novell Trainer

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