Nicola Sink

About

With a Bachelor of Science in Industrial Engineering from North Carolina State University, I have built a robust career in product management and customer experience. Currently I serve as a Product Manager at M-Tech, working with a development team to lead initiatives to improve the customer's experience across our digital platforms. With past experience in data analytics, project management, and digital product management I am able to help steer our team in the right direction and look for ways to optimization not only our digital presence, but our internal workflows as well.

Experience

• Digital Project Manager · M-Tech2021

  Provided strategic insights to leadership to monitor trends, patterns and market shifts. Created timelines for creative and development teams to create new digital experiences for consumers. Oversaw the entire campaign lifecycle, from creative development to updates, collaborating with marketing, creative teams, legal, brand, and product partners. Conducted Quality Assurance testing of assets published via the platform, ensuring consistency across desktop and mobile experiences. Managed desktop and mobile experiences for promotional campaigns, working with internal teams and external creative agencies to bring efforts to market. Monitored key channel performance indicators and portfolio metrics, reporting on digital campaign performance. Support campaign strategy, orchestration, development, and enhancements in alignment with partner and stakeholder direction

• Business Intelligence Data Specialist · Duke Energy Corporation2019 – 2020

  Created user-friendly Power BI reports to dynamically reflect daily call center performance. Collaborated with supervisors to prioritize reporting needs and communicated daily operational metrics to organizational leaders. Performed quarterly accounting chargebacks between different organizations. Utilized various data sources to analyze key metrics to gather insights for improvement. Tracked and managed organizational projects and performed impact analysis to forecast future state.

• IT Business Analyst · Duke Energy Corporation

  Performed current state assessment to identify gaps in current IT work streams. Assisted in writing user stories to reflect feedback from testing. Formed baseline metrics and tracked dollar and time savings through development of product. Utilized Google Analytics to gather data-driven insights from users of the product. Collaborated with developers and UX/UI designer to prioritize items in the backlog. Created training strategy with Change Manager for first-time users.

Education

• North Carolina State UniversityBachelor of Science (BS), Industrial Engineering

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