Vaughn McCavey

About

Hi there! I'm currently a Business Analyst in Atlanta, GA. My experience has been in product management where I have delivered user-focused B2B and B2C solutions - collaborating with cross-functional teams and leveraging customer feedback, competitive analysis, and data analytics to align product decisions with customer and market needs. I have also gained skills in UX design, digital marketing, and have experience in agile methodologies and scrum processes.

Experience

• Business Analyst · RaceTrac2024-06-01 –

  Collaborated with product managers, architecture, services, and off-shore engineering teams to prioritize and plan product roadmaps, integrating customer feedback to drive feature alignment. Crafted detailed user stories and acceptance criteria to bridge customer requirements with technical execution, ensuring clarity for the engineering team. Actively analyzed post-launch metrics to iterate on features on both web and mobile platforms to ensure a consistent user experience and to drive more engagement.

• Digital Marketer · Sparkpolo2024-01-01 – 2024-05-01

  Designed a digital catalog in Adobe InDesign in 1 month, successfully showcasing products on a service platform with over 25,000 customers. Designed an infographic based on a customer case study for email campaigns, resulting in a 45% increase in click-through rates. Led efforts to boost engagement across 3 social media platforms by creating daily social media posts, resulting in a 40% increase in impressions and a 20% increase in shares within 1 week.

• Product Manager · NCR Corporation2023-05-01 – 2023-08-01

  Worked collaboratively on a cross-functional team of 5 to identify the business objective by contributing to the development of a new B2B SaaS product to enable restaurants to automate their back-of-the-house operations. Led daily scrum ceremonies to engineers, designers, and stakeholders, ensuring timely support for product deliverables within 2-week sprints over a 4-month period. Delivered the finalized app to user testing, resulting in a 96% ease of use, 100% success rate, and 95% satisfaction rate, validating the efficacy of decision-making processes. Assisted in NCR’s Design System revision through user testing, improving its user experience for future development.

• UX Designer · FounderScale2020-09-01 – 2021-02-01

  Independently learned to utilize Figma and Sketch tools, leading to the initiation of user needs and business objectives and facilitating the development of user flows, wireframes, and prototypes. Contributed to the development of a COVID-Responsive webinar platform in collaboration with the Founder and developers to address the challenge of selling marketing services in a fully remote environment. Utilized Jira to manage tasks and collaborated with developers by conducting competitive analysis and gaining insights into technological constraints, ultimately enhancing user experience.

Education

• The University of GeorgiaBachelor's degree, Cognitive Science

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