Nicole Alvarez

About

I'm looking for a daring team who's not afraid to try something new without losing sight of the data. Recent wins? Once of my clients wanted to increase move-ins for his luxury senior living home. I was given a Google ads budget of $100 a month. Within the first month, the campaign generated two new move-ins, each with a lifetime value of over $200,000. We had to pause the campaign because the waitlist got too long.

Experience

• Account Strategist · ClearPivot07-01-2021

  ▪ Increased client’s lead generation by 167% with updates on HubSpot to the website's design and content, improvements to their site’s SEO performance, and Google and Facebook ad campaigns  ▪ Certified agency partner with HubSpot through the Partner Scaled Onboarding program, which provides personalized onboarding to new HubSpot users on the company’s behalf  ▪ Organized live webinars between a client and their industry partners with pre-event social media posting and email promotion, co-marketing with partners, landing page creation, automated emails with access info and event reminders, and downloadable content following the event  ▪ Increased client’s in-person training attendance by 254% with Facebook retargeting ads, Google Display, and Google Search ads. Generated $17,500 in new revenue while coming in under ads budget and exceeding target KPI metrics for sign-ups  ▪ Writes content and designs deliverables for clients and for ClearPivot, including eBooks, website pages, blog articles, slide decks, and graphics

• RevOps and Marketing Consultant · Independent01-01-2015

  ▪ Designed Google Ads campaign for a senior living client with a $100 monthly budget and obtained two move-ins within the first month with a lifetime value of over $200,000. Campaign was paused due to the length of the waitlist. ▪ Designed and implemented a comprehensive marketing strategy for a Uruguayan client in English and Spanish, helping him secure a coveted partnership with the US Department of State ▪ Troubleshot a HubSpot/Salesforce integration for a client who was suffering from inconsistent and duplicate data, resulting in improved data quality for sales forecasting ▪ Translated and edited content for the Uruguayan government, allowing them to adhere to tight ebook and content publishing deadlines ▪ Created custom sales and marketing reporting dashboards in a client’s HubSpot portal, providing real-time insights for efficient budget allocation

• Marketing Manager · CloudMyBiz07-01-2020 – 09-01-2021

  ▪ Led a product launch between LexisNexis and CloudMyBiz for their Salesforce app (created by CloudMyBiz), including developing the strategy, managing deadlines, task division, legal considerations, and organizing follow-ups between the two teams  ▪ Hired and trained the marketing team, creating SOPs for increased cohesion and faster, measurable results  ▪ Designed and executed a multi-channel go-to-market strategy for CloudMyBiz’s SaaS product, Fundingo, which resulted in over $68k and two new high-value SaaS deals in the quarter following the release ▪ Managed Salesforce AEX listings, three company websites (CloudMyBiz and their two SaaS products), nine social media accounts, channel marketing partners, outgoing emails and automation, app documentation, press releases, funding applications, and marketing and sales SOPS

• Marketing Manager · B&B Pool and Spa08-01-2019 – 01-01-2021

  ▪ Reallocated resources spent on print advertisements to digital marketing and a specialized marketing agency, saving over $2000 in monthly marketing spend and increasing inbound leads by 156% ▪ Advised management on strategic approaches to managing digital presence and customer feedback, resulting in faster response times to customer service requests and improved online reviews ▪ Hired and trained marketing staff by standardizing training documentation and guides, resulting in reduced training times and greater consistency ▪ Designed and implimented inbound content marketing strategies ▪ Created SOPs for marketing processes and trained contractors

• Marketing Coordinator · Goin01-01-2018 – 04-01-2019

  ▪ Led digital marketing and go-to-market strategy, resulting in a straightforward lead generation process, analytics tracking, and a clear division of responsibilities ▪ Created pitch decks and software demo materials with sales and business development teams targeted towards government and private clients, resulting in increased conversation rates and shorter wait times for demos ▪ Organized, booked accommodations, and represented Goin in the 2019 American Public Transit Association conference with sales and business development staff, obtaining leads for clients and partnerships while performing demos for prospects in Washington, D.C. ▪ Implemented revops strategy with sales and service teams to source high-quality partners and app users

Education

• Montclair State UniversityBachelor's Degree, Psychology
• Universidad de la RepublicaMaster's Degree, Cognitive Science

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