About
At Penn Foster Group, our rebranding initiatives are reshaping educational identities to resonate with diverse audiences. My role as a Senior Brand Specialist involves orchestrating marketing campaigns that marry creativity with compliance, ensuring that our message not only captivates but also converts. With a focus on organic growth, my work includes creating campaign content and scripting videos written for real people, and designing email strategies that build lasting connections. At the core, it's about creating impactful experiences that align with the Penn Foster ethos and advance our educational mission.
Skills
Experience
- Sr. Brand Specialist · Penn Foster Group08-01-2021
As a Senior Brand Marketing Specialist, I craft compelling narratives that align with brand voice and drive conversions. Throughout this role, I have written emotionally-driven video scripts, compelling email campaigns, product launch content, and SEO-optimized blog content to drive organic traffic. Balancing creativity while maintaining compliance standards to ensure effective and impactful messaging has become second nature. I've also played a key role in the rebrand of Ashworth College and James Madison High School, where I've gotten to demonstrate my expertise in crafting impactful messaging that aligns with these schools' brand identities. Previously, as a Brand Marketing Specialist and Coordinator, I contributed to various marketing initiatives, supporting brand strategy and execution.
Education
- University of ScrantonBachelor of Arts (B.A.), English Language and Literature, General
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