Nicole Spring

About

With a diverse educational background from Brown, Cornell, and the University of Cape Town, Nicole has a strong foundation in business operations and client success. In her current role as Lead Agent, Distribution Operations at UnitedMasters, she leads collaboration with the product team in order to improve the client experience. Nicole takes a proactive approach to understanding the client perspective, understanding their needs and working to find dynamic solutions. Nicole previously worked as Business Success Manager at Artist Republik, where she executed on strategic business partnerships and worked with artists to ensure client satisfaction. She created a new music upload process from scratch in order to improve the client experience.

Experience

• Lead Agent, Operations Management · United Masters11-01-2021

  - Build and maintain strong relationships with clients to ensure success, handling over 100 client queries a week with a satisfaction rate of over 95% - Drives collaboration between product and operations teams to deliver best-in-class experiences for artists - Manages a team of 14 specialists focused on improving operational processes for efficiency and client satisfaction - Oversaw the successful distribution of 934,275 releases in 2023 (+76,293 from 2022) - Improved on-time delivery rate to 99% in 2024 (vs 97.7% in 2023, 91.7% in 2022) - Works in multiple CMS platforms to ensure client needs are met (including Soundcloud Deck, Spotify for Music Providers, iTunes Connect, YouTube CMS, Meta Rights Manager, Mediamatch) - Manages onboarding efforts for new tools such as Wario (content distribution system, internal), Bread (payments management system, internal), and DEBUT (new platform subscription tier, external)

• Business Success Manager · Artist Republik2021 – 11-01-2021

  - Direct report to CEO, drove revenue growth and profitability by identifying, prioritizing and executing on key opportunities for the business (such as partnerships with Breakr and acquisition of FeaturedX - Led cross-functional collaboration with backend software and UI/UX teams to optimize product performance - Created new upload process from ideation to implementation to improve artist experience - Executed paid social media campaigns with annual budget of $85k across platforms such as TikTok, Instagram, Youtube, and Twitter - Contributed to the acquisition of the company by “FanPass” in November 2021 - Assisted artists on queries, ensuring a positive user experience

• Marketing Operations Intern · Sonar Projects08-01-2020 – 12-01-2020

  - Direct report to CEO, developed synergistic marketing strategies combining brand sponsorships with strategic music placements - Created individualized content for brand seeding on Instagram for six large customers with a combined audience reach of 10 million followers - Assisted with audio and visual archive research on TikTok, providing reports to CEO - Designed and presented executive proposal templates, resulting in a 15% portfolio growth for the start up

• Music Operations Director · WBRU03-01-2018 – 12-01-2020

  - Achieved the highest number of weekly listeners for over four weeks straight under my leadership - Managed departmental workflow and internal processes - Generated weekly analytical reports utilizing Chartmetric, Spotify charts, Mediabase and DSP data to guide curation process Communicated weekly with labels, management, and media outlets to ensure goals and activations were being met - Identified impact of TikTok on indie/alternative music and refined programming to track emerging songs on the app - Assisted with quality control of audio production as well as all essential assets (ie. audio files, video files, press assets, & confidential documents)

• Campus Director · Bumble09-01-2019 – 06-01-2020

  - Applied leadership skills in order to manage regional brand communication on digital platforms, and coordinate marketing efforts to boost brand awareness - Partnered with local businesses to create branded Bumble events by identifying key customer segments and engaging with consumers across social platforms - Coordinated and collaborated with various stakeholders in order to develop innovative marketing strategies to drive traffic on the Bumble app

• Music Intern · United Talent Agency06-01-2019 – 08-01-2019

  - Provided desk coverage including scheduling, answering phones and emails, and reviewing expense reports - Communicated with venues to confirm touring dates and details - Created detailed documents to track current and perspective client growth and activities - Assisted talent with submissions to send to casting producers - Assisted in creating artist assets such as one-sheets, tour visuals, and flyers

• Development Intern · Whitaker Entertainment05-01-2018 – 08-01-2018

  - Determined which screenplays had potential for production through script and novel coverage (often reading over 400 pages a day) - Provided strategic input in weekly read meetings with company CEO - Conducted in-depth research of various topics for further project development- Determined which screenplays had potential for production through script and novel coverage (often reading over 400 pages a day) - Provided strategic input in weekly read meetings with company CEO - Conducted in-depth research of various topics for further project development

Education

• Brown UniversityB.A., Modern Culture and Media
• Cornell UniversityCertificate, Diversity and Inclusion
• University of Cape TownSemester Study Abroad Program

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