Niket Sirsi

About

Dynamic product leader with a passion for leveraging AI to transform user experiences. 15+ years of experience across Fortune 500 companies (Amazon/Twitch, Apple, Crunchyroll, Nvidia) and startup environments (including Cyanogen), building scalable platforms and driving growth in areas like video streaming, content discovery, advertising, and personalization. MBA from UC San Diego Rady School of Management. Key skills include AI/ML product strategy, data-driven decision-making, and cross-functional leadership.

Experience

• Director of Product Management · Crunchyroll2021-04-01 – 2025-08-01

  Led the strategic direction and execution of Core Platform Services and Content Discovery, focusing on AI and machine learning to enhance user engagement. Developed ML-driven content discovery systems, built a company-wide experimentation strategy, and led the migration of Funimation to Crunchyroll.

• Senior Technical Product Manager / Platform Product Manager · Twitch2016-09-01 – 2021-03-01

  Led live streaming and digital advertising initiatives, integrating Twitch Identity with Amazon DSP, unlocking $50M revenue, and developing co-streaming features for NFL's Thursday Night Football, doubling watch hours.

• Sr. Technical Program Manager · Cyanogen2015-07-01 – 2016-05-01

  Defined and executed product launch strategies for customized mobile experiences, launched flagship devices, and coordinated cross-functional teams.

• Engineering Project Manager · Apple2013-04-01 – 2015-04-01

  Led development of networking and storage solutions for iOS and macOS, defined feature roadmaps for OS releases, collaborating with cross-functional teams.

• Mobile Software Program Manager · NVIDIA2010-08-01 – 2013-04-01

  Drove software release roadmaps for mobile chipsets, developed KPI metrics for benchmarking, ensuring competitive product performance.

Education

• Rady School of Management, University of California San DiegoMBA
• University of ColoradoBachelor's of Engineering, Computer Science

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