Anthony Garay

About

Product Manager with over 6 years of experience at B2C and B2B startups/scale-ups, combining an engineering background with design expertise to deliver impactful, user-centric products. Proven track record of leading cross-functional teams, managing roadmaps, and driving ARR and user growth through data-driven decision-making and AI-powered insights. Experienced in the tech and creative industries, with a strong focus on leveraging AI to optimize product performance.

Experience

• Product Manager · CreativeX2023-07-01 – 2025-03-01

  • Spearheaded the ‘24-’25 data product roadmap using Agile methodologies to exceed data ingestion and diversification goals by 500%, which drove an 11% increase (+$1.9M YoY) in company ARR. • Optimized $5.8B in annual ad spend data across all clients by engineering and maintaining platform integrations and strategic partnerships with Amazon, Google, Pinterest, Meta, Snapchat, X, TikTok and Adform. • Identified customer need for third-party data aggregation through user and market research. Conceptualized and built solution to enrich customer data; solution is now a top 5 strategic priority, directly aligning with key sales objectives and revenue growth initiatives. • Improved API performance by reducing data return time from by ~99% (24 hours to under 6 minutes) and partner integration time by ~33%. • Engaged stakeholders across 27 content production, data analytics, and asset management partners to develop and maintain 52 partner integrations across 3 core APIs, improving customer retention through platform stickiness. • Provided monthly reporting up to C-Suite level and quarterly reporting up to Board level. • Awarded runner-up in CreativeX’s inaugural Gen AI hackathon for leveraging machine learning to quantify and predict customer sentiment towards ads.

• Associate Product Manager · CreativeX2021-08-01 – 2023-07-01

  • Formulated technical specs, designed UX wireframes, and executed comprehensive GTM plans for TikTok, Adform, Canto and Bynder integrations. • Drove increased data accessibility, workflow efficiencies and revenue team clarity via design and implementation of integration management system. • Led redesign of end-user ad account connection flows, streamlining user experience and increasing completion rates.

• Director, Sales & Product Engineering · Thnks2019-06-01 – 2021-07-01

  • Directed cross-functional initiatives across sales, product, and eng as org scaled from 8 to 30+ employees and user base grew to 5,000+ teams. • Launched ThnkQ points, a user gamification feature for the Thnks iOS and Android apps, increasing user engagement by ~10% in the first year. • Designed a Shopify-enabled order management system for vendor partners that reduced fulfillment time by ~45%. • Coordinated adoption of Pipedrive, Hubspot, and Gainsight, improving productivity and collaboration across sales and customer success teams. • Managed PostgreSQL database, Slack, G Suite, Amazon AWS, and other essential tools. • Performed internal audit for ISO 27001 and SOC 2 Type II for two consecutive years.

• Business Development & Operations Intern · Thnks2018-05-01 – 2019-06-01

  • Collaborated with sales to drive $1.2M in revenue in the company’s second year, spearheaded new vendor partnerships to expand the gift catalog, and led the design and development of an in-app gifting compliance feature while planning the 2019 Q1 & Q2 roadmap.

• Co-Founder · TCO Labs, Inc.2015-10-01 – 2019-06-01

  • Co-founded a non-profit that kickstarted the student entrepreneurship movement at Johns Hopkins. Had 50 team members, ongoing events, an internship matching program and in-house incubator. • Organized and executed workshops, pitch competitions, and the flagship Hatch innovation conference, engaging 700+ students annually. • Served as chairman of an 8-person Board of Directors comprised of Hopkins alumni, Baltimore executives, and local government officials. • Laid the foundation for the Pava Marie LaPere Center for Entrepreneurship.

Education

• The Johns Hopkins UniversityBachelor of Science (B.S.), Computer Engineering

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