Nora Miklos

About

Hi, I'm Nora! Experienced Certified SAFe Senior Product Manager with a proven track record in driving digital product strategies, leading global platform migrations, and delivering impactful eCommerce solutions. Skilled in Agile methodology, stakeholder management, and data-driven decision-making, I have successfully increased revenue, optimized operational efficiency, and managed budgets up to €2.5M. With a focus on customer-centric innovation, I’ve led cross-functional teams across 70+ nationalities and delivered initiatives that significantly boosted business growth and productivity. Some quick stats • Managing budgets up to 2.5M EUR • Through streamlining processes, managed to save 150k EUR/year with a break-even point of four months after identifying an improvement possibility with a 50k EUR investment • Successfully led global platform migrations increasing visitation by 57% at IKEA, while currently leading a vertical in AEM migration at Alshaya for H&M, Victoria’s Secret and American Eagle. • Products launched have been used in 56+ countries worldwide • Experienced with cultural diversity as working with 70+ different nationalities within a few years Professional Skills Product Management | Digital Strategy | Business Operations | Project Management | Leadership | Planning | Budget management | Streamlining processes | Stakeholder engagement

Experience

• Senior Product Owner · Alshaya Group02-01-2023

  Lead end-to-end product development for eCommerce platforms across brands such as Victoria’s Secret, H&M, Footlocker, American Eagle in the MENA region. Stakeholder engagement cross-functionally with UX, IT, QA, Marketing and Operations to deliver high-impact product solutions. Defining product strategy, vision, and roadmap aligning with business objectives, customer-first approach and market opportunities; and effectively communicate to stakeholders. Oversee the entire product lifecycle, from concept to delivery and post-launch evaluation delivering measurable business growth. Delivering revenue-driving initiatives such as launching Digital Wallet generating +$128K revenue annually for online returns expired credits, while retained 10% of purchase price ($1,8M) within the company. Lead Agile ceremonies, prioritized and managed the product backlog with agile methodology to ensure timely and efficient delivery. Using data analytics, KPIs and metrics in product discovery to make data-driven decisions while defining customer/business pain points. Launched C&C minimum threshold, increasing AOV for C&C orders by 5% and generating $287K in additional revenue, while increased operational efficiency. Conducting competitive analysis and user research to drive product innovation. About to launch Self Service Center expected to reduce contacts at Customer Service by 12%. Lead competitive market analysis, user research, and benchmarking to guide strategic decision-making and ensure product differentiation in a highly competitive landscape. Experienced user in JIRA, Confluence, Miro, Teams, Slack.

• Digital Product Lead · IKEA01-01-2020 – 12-01-2022

  Leading 56 IKEA countries’ digital media platform and digital services, with customer and localisation focus. Defining product strategy, vision, and roadmap aligning with business objectives and customer-first approach. Directed end-to-end product development, integrating feedback from IKEA markets and key stakeholders to ensure global relevance and scalability. Cross-functional collaboration with Engineers, UX Designers, IT, Data Scientists, other IKEA companies, Content producers, Sales and Marketing to deliver seamless product experiences. Leveraged data collection and analysis to enhance data-driven decision-making, ensuring continuous optimization and innovation. Managed a platform migration in 2020 with a result of a 57% increase in visitation in the first year. Managing budgets up to €2.5 million. Increased the annual revenue with €300k through launching a new product called Buying Guides. Elevated business productivity by upgrading processes - managed to save €150k a year with a break-even point of four months after identifying an improvement possibility with an investment of €50k. Driving product communication between product team, external partners and IKEA countries globally. Contributing to new market launches (Oman, India, Mexico). Resource planning and risk assessment for global digital content production. Spokesperson for our global department; presented on stage up to 120 people from 56 countries.

• Digital Product Manager · IKEA03-01-2017 – 01-01-2020

  Managed digital product development and strategy, collaborating with cross-functional teams to enhance product offerings and drive innovation.

• Marketing Manager · UPS01-01-2014 – 01-01-2017

  Prepare marketing strategy and yearly roadmap keeping in mind the global company strategy. In charge of planning and following up on budget, in alignment with overall business objectives. Strong strategic cooperation with sales, operations and finance as key stakeholders. Tracking and evaluation of marketing KPIs. Responsible for agency and partnerships relations. Analyzing and reporting in business areas such as sales volumes and revenues. Successfully handled B2B communication, PR and events. Organized events, including a successful event with female CEOs to empower women leadership.

• Marketing & Communications Specialist · Cord Blood Center Group (CBC)01-01-2012 – 01-01-2014

  CBC Group operates in Healthcare industry as a cord blood bank, that processing and collecting potentially life-saving stem cells from umbilical cord and placenta and storing them for future use. Developing and implementing strategic and operational direction to the overall marketing strategy. Responsible for budget, forecasting and pipeline management. Planning and executing marketing activities including social media campaigns, PR events, managing marketing materials. Managing relationships with key stakeholders and advertising agencies.

Education

• Menedżerska Akademia Nauk Stosowanych w WarszawieMaster of Business Administration - MBA
• Budapest Business UniversityBachelor's degree, Economy, Commerce and Marketing

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