Nora Miklos

About

Growth doesn’t stall because teams lack ideas. It stalls because the wrong decisions quietly compound. I work with founders and leadership teams when growth slows and focus blurs — enabling clear, high-stakes decisions about what matters, what stops, and what defines the next phase. Most engagements begin with a focused: 3-week Growth Decision Sprint. My background includes senior roles across IKEA (Global), Victoria’s Secret, Alo Yoga, H&M, and Bath & Body Works. When the next move matters and the margin for error is small, this is usually where I step in.

Experience

• Growth & Product Strategy Advisor · Zen Warriors Alliance2025-02-01 –

  I work independently with founders and leadership teams at moments of growth inflection — when clarity, prioritization, and execution discipline matter most. My work spans pre-execution growth strategy and hands-on product leadership, often embedding with teams on a contract Product Manager / Product Owner basis to translate decisions into delivery. Engagements typically focus on: • Clarifying strategic direction and growth priorities before scale • Translating strategy into actionable product, eCommerce, and growth roadmaps • Supporting hands-on product ownership across discovery, delivery, and optimization • Driving conversion, customer experience, and operational efficiency in eCommerce contexts • Partnering cross-functionally with engineering, design, marketing, and operations teams Most work begins with a focused, time-bound 3-week Growth Decision Sprint, and may extend into embedded Product Manager or Product Owner contract roles.

• Senior Product Manager · Alshaya Group2023-01-01 – 2024-12-01

  • Led product vision, strategy, development for eCommerce platforms (Victoria’s Secret, Alo Yoga, H&M, West Elm) across regions, driving high-impact, customer-centric solutions • Provided product leadership to Engineering, UX, QA, and Ops teams, driving delivery of scalable, high-impact solutions aligned with business and user needs • Worked cross-functionally with Marketing, Ops, CS, and brand teams to ensure alignment, smooth delivery, and consistent customer experience across markets • Owned product strategy, roadmap, and full lifecycle (discovery → delivery → optimization), driving measurable commercial and efficiency gains • Managed senior US stakeholders (brand teams & franchisors), driving alignment on requirements, priorities, and technical landscape • Implemented AI-driven features to enhance user engagement and support revenue growth • Launched Digital Wallet generating annual +$128K and retaining $1.8M (10% of returns value) • Led delivery execution and backlog prioritization, ensuring high-quality, on-time releases • Introduced C&C minimum threshold, raising AOV by 5% and improving operations • Led Self-Service Page launch projected to reduce CS contacts by 6% • Conducted competitive analysis and benchmarking to inform product direction

• Digital Product Lead · IKEA2020-11-01 – 2022-12-01

  • Developed and led global product strategy for IKEA’s digital media platform and digital touchpoints across 56 countries, ensuring scalability and market relevance • Directed end-to-end product development, integrating stakeholder and market feedback to deliver globally consistent digital experiences • Led cross-functional collaboration across Engineering, UX, IT, Data Science, Content, Sales, and Marketing to deliver seamless product experiences • Leveraged data insights to drive product decisions, optimize workflows, and support continuous iteration across global digital products • Localized product development by addressing unique market needs and regulatory requirements, including accessibility compliance in NA markets • Executed a major platform migration resulting in a +57% increase in visitation in the first year • Transformed digital IKEA catalogs into an eCommerce experience, generating +€800K in revenue in the first year • Delivered +€300K annual revenue through the launch of Buying Guides • Achieved €150K yearly savings via operational process improvements (4-month break-even) • Managed budgets up to €2.5M and supported new market launches in Oman, India & Mexico

• Digital Product Manager · IKEA2017-03-01 – 2020-10-01
• Marketing Manager · UPS2014-01-01 – 2017-01-01

  • Prepare marketing strategy and yearly roadmap keeping in mind the global company strategy • In charge of planning and following up on budget, in alignment with overall business objectives • Strong strategic cooperation with sales, operations and finance as key stakeholders • Tracking and evaluation of marketing KPIs • Responsible for agency and partnerships relations • Analyzing and reporting in business areas such as sales volumes and revenues • Successfully handled B2B communication, PR and events • Organized events, including a successful event with female CEOs to empower women leadership

• Marketing & Communications Specialist · Cord Blood Center Group (CBC)2012-01-01 – 2014-01-01

  CBC Group operates in Healthcare industry as a cord blood bank, that processing and collecting potentially life-saving stem cells from umbilical cord and placenta and storing them for future use • Developing and implementing strategic and operational direction to the overall marketing strategy • Responsible for budget, forecasting and pipeline management • Planning and executing marketing activities including social media campaigns, PR events, managing marketing materials • Managing relationships with key stakeholders and advertising agencies

• Junior Promotion Manager · Createam Advertising Agency2010-01-01 – 2012-01-01

  • Established of the first Nike Ambassador team in Hungary • Organizing Advertisement campaigns, events, promotions from concept to execution • Managing key accounts namely Nike, Beiersdorf Nivea and Telenor

Education

• Warsaw Management UniversityMaster of Business Administration - MBA, Business Administration
• Budapest Business UniversityBachelor's degree, Economy, Commerce and Marketing

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