Nora Nott Marsh

About

With a robust educational background from McGill University in International Business and a BA in French Literature and Political Science from New York University, I have built a dynamic career in marketing and product management. Currently serving as the VP of Marketing at CareMessage, I lead a team in developing strategies for a SaaS healthcare technology product, focusing on branding, customer needs, and market opportunities. My previous roles at CareMessage include Director of Marketing and Product Marketing Director, where I implemented multi-channel strategies and enhanced product value communication. Prior to CareMessage, I managed operations and product portfolios at Cambia Health Solutions, driving business requirements, process development, and product strategy. My experience spans leading partner operations, customer implementation, and defining product roadmaps, making me adept at navigating the complexities of the healthtech industry.

Experience

• VP of Marketing · CareMessage07-01-2023

  Lead marketing team, developing strategy and defining goals for a SaaS healthcare technology product. Own company and product positioning, branding and identity. Identify and act on B2B customer needs, product value, competitive differentiation, and market opportunities through all points in the sales and retention funnel.

• Director of Marketing · CareMessage12-01-2021 – 07-01-2023

  Develop and implement high-impact, multi-channel marketing strategies to communicate product value, generating demand and supporting customer retention. Create inspiring marketing content and work with designers and writers to bring product success stories to life. Evaluate, recommend, and test new marketing channels including assessing impact on the business and launching campaigns.

• Product Marketing Director · CareMessage08-01-2021 – 12-01-2021

  Responsible for conveying the value of the CareMessage product to customers, including planning pre- and post-signup activities, developing product launch communications, leading in-app messaging, and increasing feature engagement and user retention.

• Manager, Journi Infrastructure and Operations · Cambia Health Solutions01-01-2021 – 07-01-2021

  Lead partner operations and customer implementation activities for a healthtech platform, including defining business requirements, process development, budget models, partner account management and workflow design.

• Manager, Product Portfolio Journi Services · Cambia Health Solutions11-01-2019 – 01-01-2021

  Created the business plan for existing and next-generation product offerings; led product strategy and product management activities to successfully define and execute on product roadmap.

Education

• McGill UniversityGraduate Degree, International Business
• New York UniversityBA, French Literature, Political Science

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