Nour Fayad

About

I’m a copywriter and social media marketing specialist helping brands communicate clearly, consistently, and strategically across digital platforms. I work with brands to shape messages that attract, engage, and convert — from social media content and campaign messaging to brand voice and content direction. My focus is not just what brands say, but how and why they say it, ensuring every piece of copy supports broader marketing goals. With experience working on social media for regional and international brands, I understand how audience behavior, platform dynamics, and cultural context influence performance — particularly in the Middle East market. My bilingual background (English–Arabic) allows me to localize and adapt messaging without losing intent, tone, or impact. I approach social media as a marketing system, not a posting schedule. Strategy, clarity, and consistency come first; creative execution follows. Whether it’s refining brand voice, supporting campaign rollouts, or developing content that strengthens presence and recognition, I focus on building communication that works — not just content that fills space. My goal is simple: to help brands show up with intention, clarity, and confidence — and turn attention into action.

Experience

• Freelance Translator & Copywriter – Social Media & Marketing Content · seamlify2025-05-01 –

  • Translated and localized 500+ social media captions from English → Arabic for lifestyle, fashion, and F&B brands. • Ensured brand tone, cultural nuance, and engagement style were maintained across bilingual campaigns. • Supported with English → Arabic translations and adapted marketing copy for campaigns and brand materials. • Worked closely with agency creatives to deliver high-quality content under tight deadlines.

• English Second Language Teacher · Norwegian Refugee Council2020-09-01 – 2023-06-01

Education

• Lebanese University - Faculty of Fine Arts and ArchitectureMaster's degree, English Language and Literature, General
• Lebanese University - Faculty of Fine Arts and ArchitectureBachelor's degree, English Language and Literature, General

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