Malak Alawy

About

A story-driven marketer who thrives on psychology, marketing, and making ideas click. I’ve worked in roles & on projects across the UAE, MENA, and Europe, crafting end-to-end campaigns that don’t just reach audiences but actually resonate, whether through growth marketing, brand building, or digital strategy. Right now, I’m leading multi-channel campaigns that have made a substantial impact on acquisition, boosted engagement, and strengthened high-profile partnerships. Before that, I was in the DTC space, launching new product lines from scratch, handling everything from market research to full-scale marketing execution and optimization. I also turned an underperforming email channel into a major revenue driver and improved packaging to enhance both cost efficiency and customer experience. Obsessed with consumer behavior and finding creative ways to make things happen. Always curious, always experimenting—let’s connect and build something great!

Experience

• Marketing Associate - Societal Impact & Government · Udacity2022-12-01 –

  Working on societal impact and government-related marketing initiatives.

• Assistant Brand Manager · ariika2021-07-01 – 2022-09-01

  Assisted in managing brand strategies and campaigns.

• Media Analytics Intern · Affectiva2021-02-01 – 2021-07-01

  Worked with the Boston team from Cairo on media analytics.

• Consumer Marketing Intern · Vodafone2020-08-01 – 2020-09-01

  Interned in the consumer marketing department.

• Marketing Intern · Tag Elmelouk Subsidary of Dr. Oetker Germany2020-06-01 – 2020-08-01

  Interned in the marketing department at a subsidiary of Dr. Oetker Germany.

• Tutor · Orcas2019-09-01 – 2020-02-01

  Provided tutoring services.

• Content Specialist · The Creative Zone - Egypt2019-06-01 – 2019-07-01

  Specialized in content creation.

• Account Intern · Creative Lab Advertising2018-08-01 – 2018-09-01

  Interned in the accounts department.

Education

• The American University in CairoBachelor's degree, Double Major: Integrated Marketing Communication and Psychology
• John Cabot UniversitySemester Abroad

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