Oana Demian

About

→ Strategic Design for Business Growth → Design Systems Expert → Product Design Mentor Senior Product Designer and Design System Expert Consultant with 11 years of experience in B2B and B2C environments. I'm very passionate about systems and systemic thinking. They enhance creativity by providing a framework that allows designers to focus on solutions by eliminating the friction of repetitive tasks. My technical expertise, combined with a strong business mindset, enable me to use design as a strategic tool for growth. Throughout my career, I have learned that high quality design is about translating business vision and strategy into user-centric, KPI-driven product features and development strategies. It's a critical driver of efficiency, innovation, and, ultimately, the success of a business. Product Design mentor for early-stage startups, sharing my expertise to help shape innovative products and foster growth in the tech ecosystem.

Experience

• Senior Product Designer & Design System · Mindstone2023

  Leading the development of the Mindstone’s design system, enhancing brand coherence, team collaboration, and accelerating development cycles. Worked closely with the team to implement, and optimize product strategy. Supported the product through two major product pivots.

• Senior Product Design & Design System Consultant · Coinhouse10-01-2022 – 12-01-2022

  Worked with stakeholders to define and realign the product strategy for two key financial products, ensuring a user-centered approach aligned with business goals. Implemented a design system to enhance consistency and the quality of user experience across Coinhouse's diverse financial product range. Collaborated strategically with leadership to optimize cross-functional processes between design and development, significantly improving operational efficiency.

• Design System Consultant · CNP Assurances06-01-2022 – 12-01-2022

  Conducted a comprehensive audit of brand assets across the company, providing strategic recommendations to Digital and Communication departments to strengthen brand alignment. Implemented a scalable design system with rigorous standards, enhancing visual coherence and simplifying interdepartmental collaboration processes.

• Lead Product Designer · Groupe Crédit Agricole07-01-2019 – 06-01-2022

  Led the design team for Crédit Agricole's largest digital transformation program, aiming to redefine the entire service chain from front office to back office, including loans and risk management. Led the creation and adoption of a unified design system, enhancing brand coherence and efficiency across a wide range of products and significantly improving organizational collaboration. Provided mentorship to the design team, fostering a culture of continuous improvement and enabling the team to grow effectively in a large-scale corporate environment.

• President & Co-Founder · Romanian IT10-01-2016 – 06-01-2019

  Developed and managed a global community of Romanian entrepreneur expanding in 8 major cities across Europe and the USA. Expanded the NGO’s partner network to include major corporations and academic institutions, increasing the organization’s reach and sponsorships.

Education

• Faculty of Political, Administrative & Communication SciencesCollege Graduate, Bachelor Communication & Digital Marketing

Similar talent on Pangea

Marina M.Product Design Expert | SaaS & B2B Specialist | Team & Process BuilderLisbon, PortugalLindsey M.Senior Product Designer • Generative AIAtlanta, GACaterina C.Senior Product Designer & Design Systems Consultant | 9+ Years (SaaS • UX Architecture • AI-Enhanced Workflows)Berlin, GermanyBan M.Senior Product DesignerMexico City, CDMX