Ojelola Ojelabi

About

In today’s digital world, social media isn’t just a platform—it's a vital tool for connecting brands with their audiences and transforming those connections into meaningful relationships. It’s the bridge that links your audience to the solutions your products provide. I’m Ojelola, a data-driven social media specialist dedicated to helping startups and sustainable brands thrive in a competitive online landscape. With a proven track record, I develop social media strategies that drive engagement, build communities, and create product demand. What I Bring to the Table: - Proven Success - Data-Driven Optimizations - Community Building - Growth

Experience

• LinkedIn Growth Strategist | Thought Leadership Strategist · LeadersAtlas09-01-2022 – 05-01-2023

  Transformed LeadersAtlas’ LinkedIn presence by implementing a data-driven content strategy, which included competitive benchmarking and in-depth audience analysis. This approach resulted in a 25% boost in follower engagement and a 15% increase in network connections with industry leaders. Created a series of LinkedIn thought leadership posts that established LeadersAtlas as an industry authority, driving a 40% increase in profile visits and a 20% uptick in inbound connection requests from C-suite executives.

• Social Marketing | Sustainability Growth | Leadership Thought · KAGE (KAZE GREEN ECONOMY)10-01-2022 – 12-01-2023

  Developed and executed a sustainability-driven social media strategy that not only increased engagement and followers by 60% but also positioned KAGE Burundi as a thought leader in the green energy sector, resulting in collaboration offers from international environmental organizations. Spearheaded a brand voice refinement project, enhancing consumer trust and loyalty by 45% through the creation of a content calendar focused on sustainability and community impact stories. This initiative led to a 30% increase in community-driven campaigns and a significant boost in organic reach.

• LinkedIn Growth Strategist · GrowthMatch05-01-2022

  - Develop and execute customized LinkedIn growth strategies for startup, small business, and sustainability-focused clients. - Conduct LinkedIn profile and company page audits to identify opportunities for improvement and increased visibility - Increased client content reach by providing optimization recommendations based on LinkedIn algorithm insights - Helped founders establish their personal brand and credibility by strategically positioning their thought leadership

• Growth Specialist · GreenGrowth Media01-01-2022

  As a Growth Specialist, likely focused on developing and implementing strategies to drive business growth, enhance brand visibility, and optimize marketing efforts.

• Member · Product Marketing Alliance01-01-2022

  As a member, likely engaged in learning opportunities, networking, and contributing to discussions on product marketing best practices.

• Social Media Marketing Specialist · Etha.one08-01-2021 – 12-01-2022

  Devised a tailored content strategy for Etha App that leveraged user analytics to drive a 20% increase in both engagement and website traffic, significantly enhancing the app’s visibility in a crowded marketplace and leading to a 15% rise in app downloads. Pioneered the automation of social media analytics, reducing manual reporting time by 80% and enabling the team to focus on strategic content creation. This innovation resulted in a 20% improvement in post performance and increased efficiency across campaigns.

Education

• University of IbadanGeoscience, Geographic Information Science and Cartography

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