Sara Miller

About

I work with founders and executive teams to drive growth by improving visibility, demand, and marketing performance across digital channels. My role is often to bring clarity to where growth is stalling and turn that into a focused, executable plan. Through audits and tailored strategies, I help leadership teams understand what is working, what is not, and where to invest next. I partner with companies across tech, cybersecurity, finance, SaaS, and B2B to strengthen their go-to-market motion and generate measurable results. My work spans SEO, paid media, content, and paid social, with a hands-on approach to troubleshooting technical issues, refining targeting, and improving conversion paths. I take pride in building marketing programs that align tightly with business goals and support long-term growth.

Experience

• Senior Manager - Digital Marketing · 3Cloud04-01-2023 – 10-01-2024

  As the Senior Manager of Digital Marketing, I successfully spearheaded ABM campaigns across multiple platforms, driving alignment between marketing and sales to generate a stronger pipeline and accelerate business growth. By building and optimizing segmented target lists using firmographic, technographic, and behavioral data, I enhanced campaign performance on LinkedIn and Google. Through integrated SEO and content strategies, I boosted brand visibility, increased social media followers by 300%, and improved engagement across channels. One of my notable achievements includes creating a co-sell enablement portal for Microsoft, driving collaboration and improving sales outcomes. Additionally, I had the opportunity to train the sales team on 6sense and identify new prospecting opportunities. As one of only 55 LinkedIn Certified Marketing Experts worldwide, I'm proud to leverage LinkedIn for B2B marketing success.

• Associate Director of SEO · Directive06-01-2021 – 04-01-2023

  As an Associate Director at Directive, I developed strategic growth marketing plans for high-profile clients like AWS, Seagate Technology, and others, particularly in the B2B SaaS sector. I managed the department's highest revenue of over $2.2M annually while hiring, leading, and training a team comprising Account Directors, Strategists, Specialists, and Interns, with a focus on maintaining profitability. I oversaw performance standards and successful execution of service agreements, covering SEO services, content strategy, and customer journey mapping. Additionally, I ensured quality assurance and continually enhanced client deliverables, workflow solutions, account management, and reporting methods.

• Senior SEO Strategist · Directive02-01-2021 – 06-01-2021

  I developed content strategies to enhance organic traffic and search engine rankings, crafting data-driven SEO strategies with quarterly KPIs for clients. My work involved ongoing keyword research, expanding keyword opportunities, and implementing on-page optimization to boost rankings and conversions. I also established link-building strategies to gain authoritative backlinks and recommended internal linking improvements. Part of my comprehensive CRO strategies included testing CTAs and website content, and I prioritized and fixed technical SEO errors with client support.

• Digital Manager · Reno Media Group08-01-2020 – 01-01-2021

  I managed digital strategies and budgets for various clients, overseeing the execution and implementation of SEO, SEM, social media marketing, and other digital campaigns, including for ten in-house accounts. I crafted and optimized ad and landing page copy, developed communication materials such as website content, videos, and social media posts, and performed keyword research using tools like SEMrush, Moz, and Google Search Console. Additionally, I provided weekly digital strategy and vocabulary training to sales teams and served as a Technical SEO mentor to a mentee in Argentina.

• Digital Director · Foundry04-01-2019 – 08-01-2020

  I developed and executed tailored digital strategies and annual budgets for clients, improving ROI through cross-functional teams for full-funnel marketing campaigns. As a Director, I led website development, digital marketing, and social media teams, and was integral in developing and presenting digital strategies to new clients. I served as an internal resource for new technologies and best practices, streamlined web processes, and maintained agency certifications with essential technology platforms. My role included project managing web development and email campaigns, ensuring the accuracy of tracking, reporting, and conversion goals.

Education

• University of Nevada, RenoBachelor of Arts - BA, Journalism

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