Olivia Poglianich

About

Olivia Poglianich is a dynamic strategist, copywriter, and community builder with extensive experience in brand, business, and creative strategy. She has worked on high-profile projects for clients like General Motors, PepsiCo, and T-Mobile, and has collaborated with agencies such as McCann and PSFK. Her expertise spans venture capital, b2b SaaS, pharma, AI, and NFTs. Olivia is known for her transparent, bold, empathetic, and curious approach, leveraging her global perspective and affinity for risk in every project. She believes in the power of empathy and storytelling in both personal and professional realms and is passionate about helping others find their ikigai and chase their passions.

Experience

• Strategy Consultant · Olivia Poglianich01-01-2018

  Clients: General Motors, PepsiCo, T-Mobile, MGM Hotels, Dyson, Disney +, Nissan, NBC, Fox Entertainment, Experian, ZenDesk, Unity, Rocket Mortgage, Dr. Shefali (NYT Best Selling Author) Additional: venture capital, b2b SaaS, pharma (GSK), AI, NFTs, new business Agencies (longer-contract): McCann, PSFK, Moving Brands, Godling Studio, Flocksy, SelectFew, The Gap Partnership (see below for more details) Additional Agencies: Nonfiction, Cien+, Two Things, Creative Riff, Factory360, Longblink, Fifty&Fifty, F'inn

• Marketing Lead · Global Inner Disarmament / Dr. Shefali2025-06-01 –

  Leads marketing research and strategy for 3x NYT Best Selling Author, Dr. Shefali, across digital channels preparing for a new book launch, conducting stakeholder interviews, synthesizing research and developing a new course. Expanding the Conscious Coaching Institute through outreach, partnerships, and affiliate development as well as daily maintenance of Skool community.

• Community Lead + Event Facilitator · RealRoots2024-01-01 –

  RealRoots is a tech startup that helps women grow their friend circles. As the community lead I scout out new locations and serve as the liaison for the SF based business with the NYC market, including launching the event series in Queens. As an event facilitator, I lead groups of ~13 women through a 5 week series of dinners and activities designed to build deeper connections.

• Trend Local · TrendWatching2020-01-01 –

  Formerly known as a Trend Watcher, part of an ongoing community of global futurists searching for signals to contribute to trend reports and future forecasts

• Career Coach & Reiki Practitioner · Find Your Ikigai, LLC2020-01-01 –

  Helping restless + creative spirits find their ikigai, chase their passions and build careers rooted in freedom & flexibility. Career Services: Resume critiques, mock interviews, cover letters, LinkedIn ghostwriting, etc Additional: Level 3 Reiki Usui Certified, Human Design readings

• Freelance Copywriter & Voice Over Artist · Flocksy2023-01-01 – 2024-01-01

  Projects included: SEO-Optimized blogs, social media content, video scripts, newsletters, biographies, e-books, voice overs, copyediting. Also did corporate Voice Overs including commercials, audiobooks, instructional videos, call-waiting and presentations

• Senior Consultant · The Gap Partnership12-01-2022 – 12-01-2023

  Global negotiation consultancy working with Fortune 100 companies. I led intense, 4-day on-site workshops across the US for C-Suite execs and sales/procurement teams about negotiation, whether related to M&A, price increases, supply chain or global expansion.

• Trends Researcher & Writer · PSFK2021-01-01 – 2023-01-01
• Freelance Strategist · Freelance01-01-2018 – 12-01-2018

  Spent 1 year working in Australia at Interbrand Sydney, Y&R Sydney, McCann Melbourne and a few other small agencies

Education

• Cornell UniversityBachelor of Science, Communication
• EsadeBachelor of Business Administration Exchange Program (B.B.A.)

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