Olivia White

About

With a strong foundation in Communication Studies and Digital Media from Wilfrid Laurier University, I have developed a diverse career in media and account management. Currently, I serve as an Account Manager in Business Leadership at Momentum Worldwide, where I manage client relationships and lead project teams. Previously, I was a Media Executive at EssenceMediacom Canada, where I played a pivotal role in strategic planning and campaign management for the Ontario Lottery. My experience extends to MediaCom, where I honed my skills in media strategy and client engagement. At Wilfrid Laurier University, I managed the Recreational Dance Program, overseeing instructors and participants, and coordinated social media efforts to promote events. My career is marked by a commitment to strategic communication, client satisfaction, and successful project execution.

Experience

• Account Manager, Business Leadership · Momentum Worldwide10-01-2023

  As an Account Manager in Business Leadership, likely responsible for managing client relationships, developing business strategies, and leading project teams to ensure successful campaign execution.

• Media Executive · EssenceMediacom Canada01-01-2023 – 10-01-2023

  - Promoted in my current company - Support in creating tactical strategy for all new business plans - Management of onboarding new team members and training them on all the nuanced processes within the business - Manage communication with vendors when utilizing outsourced services and platforms - Building relationships with client contacts and client partner agencies - Tactical and financial planning for all Ontario Lottery campaigns - Management of various products & lines of business under OLG umbrella, pivoting messaging and focus depending on the product - Trafficking all social & digital campaigns, ensuring campaigns launch on time and seamlessly - Presentation of media recommendations to client on a regular basis as well as campaign wrap reports - Regular correspondence between clients, leading communication threads - Managing campaigns from start to finish throughout its execution and troubleshooting any issues that may arise

• Media Executive · MediaCom04-01-2021 – 01-01-2023

  As a Media Executive, likely responsible for planning and executing media strategies, managing client relationships, and ensuring successful delivery of media campaigns.

• Dance Coordinator · Wilfrid Laurier University09-01-2019 – 01-01-2023

  - Management of entire Laurier Recreational Dance Program, including 26 instructors and over 500 participants - Management of hiring process - Collaboration with other departments within the Athletics and Recreation Department - Management of day to day concerns and needs of the program - Management of registration, waitlists, class size, scheduling, organizing, creating and putting on the end of the semester Dance Showcase, this includes a Fall and Winter Showcase.

• Social Media Coordinator for Recreational Dance Program · Wilfrid Laurier University10-01-2018 – 01-01-2023

  - Creation of promotional content for year-end showcase, announcements and exciting events - Regular content creation and posting on Instagram and Facebook pages

Education

• Wilfrid Laurier UniversityHonours Bachelor of Arts, Communication Studies w/ Digital Media Studies

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