Pablo Vargas

Pablo Vargas

Full-stack digital marketer with a focus on Meta ads, sales funnels, and email marketing.

15 yrs experience · La Paz, Bolivia · 20-30 hrs/week

About

👋 Hi there! I'm Pablo, a full-stack digital marketing expert specializing in Meta Ads (Facebook & Instagram), sales funnel optimization, and email marketing. With over 15 years of experience in the marketing industry and more than 3 years specifically managing Meta Ads, I have a proven track record of driving growth and maximizing ROI for businesses of all sizes. Here's how I can elevate your business, or your clients' businesses (if you're an agency): ✔️ Strategic Marketing Planning. ✔️ Meta (Facebook & Instagram) Ad Campaigns. ✔️ Google Ads Campaigns. ✔️ Sales Funnel Design & Landing Page Creation. ✔️ Email Marketing campaigns and automations. ✔️ Compelling Copywriting. ✔️ Metrics & KPIs Configuration.

Skills

ActiveCampaignAd CopyAdvertisingCanvaCopywritingDigital MarketingEmail MarketingEmailsFacebook AdsGoogle AdsGoogle AnalyicsGoogle Search AdsGoogle Tag ManagerHighLevelInstagram AdsLead GenerationMarketingMarketing StrategyOn-site SEOOnline MarketingPaid AdsRetargetingSEOWordpress

Experience

  • Digital Marketing Regional Advisor for Latin America & The Caribbean · SOS Children's Villages International05-01-2019 – 07-01-2023

    SOS Children's Villages is the world's largest non-governmental organization focused on supporting children without parental care and families at risk. Responsible for advising, teaching, and guiding digital marketing efforts for offices in 20 countries throughout Latin America and The Caribbean. This role has allowed me to develop a deep understanding of the unique challenges and opportunities that come with digital marketing in a multi-country, multi-lingual environment.

  • Digital Marketing Agency Owner & Consultant · Gen Web03-01-2017 – 05-01-2019

    I performed work in team management, web design, lead generation, email marketing, social media management, Facebook and Google advertising.

  • Digital Marketing Professor · Franz Tamayo University08-01-2015 – 12-01-2016

    Postgraduate digital marketing program in partnership with the Digital Marketing Institute, one of the global standards in Digital Marketing Certification. I was part of a small group of professors responsible for teaching and guiding students through a comprehensive curriculum, that was made in accordance with the Digital Marketing Institute standards, that covered a range of digital marketing topics. The Digital Marketing Institue is the global standard in Digital Marketing Certification.

Education

  • SimpliLearnMaster’s Degree, Digital Marketing
  • Nuestra Señora de La Paz UniversityBachelor of Arts (BA), Advertising
  • Bolivian-American CenterBachelor's Degree, English as a Foreign Language

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