Paige Smith

About

Head of Brand & Creative Marketing in Austin, Texas, with 10+ years leading integrated marketing, launch strategy, and brand communications across digital, social, and lifecycle channels. Builds scalable processes and playbooks, aligns multi-stakeholder teams, and translates business priorities into cohesive brand storytelling—driving measurable revenue and brand awareness growth through rebrands, creative direction, influencer/UGC strategy, and AI-enabled marketing workflows.

Experience

• Head of Brand & Creative Marketing · AMMD by Amy Myers, MD11-01-2023

  Strategic marketing leader with 10+ years orchestrating integrated campaigns, cross-functional launch strategy, and brand communications across digital, social, and lifecycle channels. Known for building scalable processes and playbooks, aligning multi-stakeholder teams, and translating business priorities into cohesive, high-impact brand storytelling — from concept through coordinated execution.

• Brand Marketing Director · Saving Face Austin01-01-2023 – 11-01-2023
• Brand Marketing Manager · Made In Cookware08-01-2020 – 09-01-2021

  Spearheaded full-scale rebrand with narrative strategy at the center — driving revenue from $582K at launch to $947K within 90 days, contributing to $9.6M in post-rebrand revenue. Direct integrated marketing strategy across the full channel mix — building repeatable launch frameworks and playbooks that unite brand, comms, social, and creative across every major campaign. Lead all creative direction across every campaign, channel, and consumer touchpoint — setting tone of voice, visual language, and brand standards company-wide. Review and approve all outgoing creative and copy, ensuring consistency across ecommerce, social, lifecycle, paid media, influencer, podcast, Amazon, and digital content. Partner with executive leadership to translate business priorities into cohesive brand storytelling and coordinated launch execution — ensuring all touchpoints ladder up to a unified brand experience. Manage cross-functional teams, freelancers, and agencies from brief through execution; identify and fill gaps in launch readiness, resourcing, and narrative alignment. Built and implemented AI infrastructure for the marketing team — establishing workflows, usage guidelines, and tooling across copy, creative, and campaign strategy. Spearhead influencer and UGC strategy — creator partnerships, briefing, approvals, and content direction to drive brand credibility and audience engagement. Grew brand awareness over 200% year-over-year through strategic integrated campaigns and elevated creative direction. Supported double-digit business growth through targeted marketing, community engagement, and customer acquisition. Led influencer partnerships and local brand collaborations to strengthen market positioning.

• Social & Media & Community Manager · Made In Cookware09-01-2018 – 08-01-2020
• Social Media Strategist · Twyla Inc.09-01-2016 – 06-01-2018

  Developed and executed integrated seasonal campaigns; managed editorial strategy and cross-departmental campaign calendars. Oversaw a team spanning social media, design, and content strategy; managed agencies, contractors, and production vendors. Produced and directed all video content across social, paid, ecommerce, and television — concepting each project from brief through final execution. Built and scaled organic social presence through strategic content, influencer partnerships, and community engagement. Managed editorial calendars, influencer collaborations, and national experiential brand activations. Developed social media strategies and content plans for lifestyle and consumer brands; managed creative production and community engagement.

Education

• Institute for Integrative NutritionIntegrative Health Coach Certification, Integrative Health Coach Certification
• University of Texas at San AntonioBachelor of Arts, Sociology

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