Paige Stabile

About

I have 7 years of experience with helping small-medium sized businesses and nationally recognized brands achieve their social media goals.

Experience

• Social Media Strategist & Manager · Touch of Class Socials07-01-2025

  In my role, I lead content strategy, brand positioning, and creative direction for clients across various industries. I develop high-performing strategies tailored to each brand's goals, combining storytelling with data to create content that resonates and builds community. My work includes: -Developing custom content strategies that reflect brand voice and business goals -Auditing and refining social media presence for stronger engagement and reach -Overseeing short-form content creation for reels, TikToks, and UGC -Managing and mentoring teams on execution, community management, and analytics -Partnering directly with founders and teams to bring their vision to life online

• Jr. Account Manager · Socialike01-01-2024 – 05-01-2025

  -Worked closely with the senior social media management team to develop editorial calendars. -Assisted the senior social media management team with day-to-day tasks. -Led community management for clients. -Analyzed campaign performance metrics to optimize future strategies and drive conversions. -Conducted market research to identify trends and implement strategies that improved engagement and brand awareness. -Helped kick-off and lead the agency’s TikTok Shop program. -Filmed and edited short-form video content as needed.

• MB Social · TikTok Specialist07-01-2023 – 11-01-2023

  Managed and created content for 4 different brand TikTok accounts including: Essential Elements: -Created and/or edited influencer/UGC content -Wrote captions for each post -Created a hashtag strategy that would best suit the brand -Posted 3 times per week Live Conscious: -Created and/or edited influencer/UGC content -Wrote captions for each post -Created a hashtag strategy that would best suit the brand -Posted 3 times per week Hair La Vie: -Created and/or edited influencer/UGC content -Wrote captions for each post -Created a hashtag strategy that would best suit the brand -Posted 3 times per week Tru Alchemy: -Created and/or edited influencer/UGC content -Wrote captions for each post -Created a hashtag strategy that would best suit the brand -Posted 3 times per week Trend Research and Reporting: -Curated daily TikTok trend reports for the MB Social team

• Social Media Manager, Influencer Relations Manager, Content Creator · Gemini Group01-01-2023 – 09-01-2023

  Worked with 4 different brands including: Biopelle: -Created and curated content -Responded to comments and DMs -Built collaborations with influencers to enhance brand visibility and engagement in the skincare industry -Created graphics in Canva -Wrote captions -Created and edited short-form videos -Scheduled 9 pieces of content in Later per month -Attended monthly client zoom calls Laki Naturals: -Created and curated content -Responded to comments and DMs -Created graphics in Canva -Wrote captions -Created and edited short-form videos -Scheduled 9 pieces of content in Later per month -Attended monthly client zoom calls Hermosa Hair Extension Bar: -Created and curated content -Responded to comments and DMs -Created graphics in Canva -Wrote captions -Created and edited short-form videos -Scheduled 16 pieces of content in Later per month -Attended monthly client zoom calls AMEVA: -Helped build this new skincare brand from the ground up using organic social media strategies -Created and curated content -Responded to comments and DMs -Created graphics in Canva -Wrote captions -Created and edited short-form videos -Scheduled 16 pieces of content in Later per month -Attended monthly client zoom calls Team Duties: -Attended weekly team zoom calls -Project management via Monday and Google Suite

• Social Media Director · Sillybandz09-01-2021 – 01-01-2023

  -Managed Instagram, Facebook, and Twitter -Helped oversee the brand's TikTok account -Created and posted content to the Sillybandz Instagram and Facebook pages (Monday-Sunday) -Created engaging Instagram stories -Created graphics in Canva -Responded to comments and DMs -Kept track of UGC across all platforms -Recruited affiliates and brand ambassadors -Gave creative direction to our TikTok interns and creators -Recruited TikTok creators -Assisted with creative direction for a branded photoshoot -Assisted with marketing for the brand's NFT project -Collaborated with the founder on marketing strategies for the brand -Created and presented marketing and collaboration ideas to the founder via PowerPoint -Reached out to influencers via email and negotiated payments/gifting -Notified the warehouse when an influencer order needed to be sent out -Designed themed PR packages for influencers -Sent out biweekly payments to team members

• Social Media and Public Relations Specialist · Sillybandz11-01-2020 – 06-15-2021

  Assisted with social media content creation and management. Managed the company's Twitter account. Created memes for the Instagram page. Collaborated on social media strategy ideas. Handled public relations and influencer inquiries.

• Social Media Marketing Intern · Social Practice06-01-2019 – 02-01-2020

  Worked 1:1 with founder to learn the best social media marketing practices. Assisted with social media management.

• TikTok Content Creator · House of Wise11-01-2023

  In the process of completely rebranding the TikTok account of this up and coming CBD brand through authentic storytelling and a TikTok-first approach.

Education

• University Of AlabamaReal Estate and Communication Studies
• Louisiana State University EuniceHumanities

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