Pamela Levine

About

With a degree in Advertising Marketing and Communications from the Fashion Institute of Technology, I have over a decade of experience in e-commerce, digital marketing, and affiliate management. As the Sr. Growth Manager at Intrinsic, I drive the overall e-commerce strategy, focusing on online demand generation, web analytics, and customer service. Previously, as an E-commerce, Paid Media, Email, UX, Partnerships & Content Consultant at Swell Digital Marketing, I collaborated with business leaders to develop and execute e-commerce strategies for beauty companies. My experience also includes roles at Spokeo and SHOP.COM, where I managed digital and affiliate marketing programs, analyzed data, and developed strategies to drive business value. I am passionate about leveraging digital connectivity, community, and brand authenticity to deliver an integrated omnichannel consumer experience. My expertise lies in identifying emerging trends and advancements in web technologies to drive new business opportunities.

Experience

• Sr. Growth Manager- eCommerce/DTC · Intrinsic01-01-2022

  Responsible for driving the development and execution of the overall E-Commerce strategy including the online demand generation, website customer experience and engagement, web analytics, and customer service. Identified key trends across lines of business to connect with key consumer segments to promote brand loyalty and grow the businesses with respect to digital connectivity, community, and brand authenticity to deliver an integrated omnichannel consumer experience. Led analytics team to understand user behavior across digital channels to help improve site engagement and increase conversion of key metrics. Worked closely with brand marketing team on website content generation in telling the brand story and maximizing return through testing, site optimization, and improving online customer experience. Identified and recommended emerging trends and advancements in web technologies in order to drive new business opportunities that focus on ROI.

• E-commerce, Paid Media, Email, UX, Partnerships & Content Consultant · Swell Digital Marketing01-01-2014 – 02-01-2022

  eCommerce consultant for several beauty companies in the Los Angeles Area. Services provided collaborate with cross-functional business leaders and providing direction and leadership for the eCommerce strategy and business planning. Responsible for driving the development and execution of the overall E-Commerce strategy including the online demand generation, website customer experience and engagement, web analytics, and customer service. Identified key trends across lines of business to connect with key consumer segments to promote brand loyalty and grow the businesses with respect to digital connectivity, community, and brand authenticity to deliver an integrated omnichannel consumer experience. Leveraged customer insights and constantly monitored the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend strategies and tactics. Led analytics team to understand user behavior across digital channels to help improve site engagement and increase conversion of key metrics. Worked closely with brand marketing team on website content generation in telling the brand story and maximizing return through testing, site optimization, and improving online customer experience. Identified and recommended emerging trends and advancements in web technologies in order to drive new business opportunities that focus on ROI.

• Sr. Digital & Affiliate Marketing Manager · Spokeo10-01-2017 – 12-01-2018

  Managed marketing programs including, but not limited to SEO, affiliate marketing, and social media initiatives. Managed the internal workflow and responsibilities of cross functional marketing team members including community managers, art directors, designers, copywriters, paid media and analytics experts. Managed development of unique POVs about the current digital and social landscape, with the ability to articulate a stance on how digital/social programs can drive business value. Worked closely with partners to launch unique co-marketing programs that maximized the acquisition and engagement of Spokeo users. Managed and executed projects and marketing plans intended to maximize Spokeo's exposure and produce sales leads. Acquired new partners to grow the affiliate scheme. Analyzed campaign activity to ensure affiliates delivered the best ROI. Oversaw all affiliate campaigns and delivered affiliate marketing reports to senior management. Initiated new campaign ideas, incentives, and bonuses for the affiliate scheme. Developed the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume. Ensured timely and accurate invoicing by agencies and affiliates. Developed affiliate portal redesign and launch.

• Affiliate Account Manager · SHOP.COM09-01-2013 – 03-01-2014

  Coordinated the overall US marketplace program. Developed, implemented, & supported affiliate marketplace strategies & promotions. Identified & acted on opportunities to broker relationships between clients to improve performance & profitability. Analyzed data, drew conclusions, & developed recommendations. Drove new traffic, growing revenue, improved ROI, & contributed to overall business goals. Implemented new responsive email templates to integrate new technologies to improve email performance. Coordinated with networks to identify problems & assist in resolutions.

• Affiliate Marketing Administrator · SHOP.COM08-01-2012 – 08-01-2013

  Assisted in coordinating the overall marketplace program for U.S. & International sites. Monitored networks & site to initiate changes to reflect accurate term amounts & conditions. Generated reports to predict trends, analyzed successes & areas of opportunities for overall marketplace program. Compiled & executed weekly internal newsletters. Participated in regular client & network meetings to ensure client goals & objectives were achieved. Coordinated with web merchandising team to ensure promotions & placements were executed. Completed site audit and enhanced the overall marketplace experience.

Education

• Fashion Institute of TechnologyAdvertising Marketing and Communications
• Northwest Guilford High School

Similar talent on Pangea

Joshua J.Expert in Digital Marketing & E-CommerceLos Angeles, CAHarley G.Digital Marketing Strategist | UX/UI ExpertJade P.Marketing Strategist | Brand Growth ExpertBuffalo, NYBecca T.Digital Marketing Strategist with Proven Track Record in E-commerce and SaaSKnoxville, TN