Paola Gonzalez

About

With a Bachelor of Arts in Digital Media Production from Florida State University, I have cultivated a robust career in social media management and content creation. Currently serving as the Senior Social Media Manager at SLX Media Group, I have successfully increased organic reach by 52% and grown social media followers by 30% within six months. My role involves implementing interactive content strategies, managing a comprehensive content calendar, and mentoring a team of social media professionals. Previously, as a Social Media Manager at SLX Media Group, I drove a 33% growth in followers and refined social strategies based on data-driven insights. My freelance experience includes producing viral TikTok campaigns and optimizing content strategies. Earlier in my career, I honed my skills as a Video Editor at Carbon Film and a Media Production Assistant at The Pod Advertising, where I developed a keen eye for storytelling and visual appeal.

Experience

• Senior Social Media Manager · SLX Media Group01-01-2024

  - Increased organic reach by 52% by spearheading a social media strategy that aligned with and amplified the company's vision and objectives. - Implemented interactive content strategies and community-building initiatives, resulting in a 4% engagement rate increase. - Grew social media followers by 30% within six months through targeted campaigns and content optimization. - Implemented and managed a comprehensive content calendar aligned with key marketing campaigns. - Mentored a team of 3 social media professionals, fostering a collaborative and innovative work environment. - Established and managed relationships with key influencers, leading to a 25% increase in user-generated content. - Optimized campaigns by tracking and analyzing social media KPIs, directly contributing to a 20% increase in community size.

• Social Media Manager · SLX Media Group07-01-2022 – 01-01-2024

  - Strategized and established social media content pillars, creating detailed content calendars that drove a 33% growth in followers within nine months through targeted content optimization. - Pioneered the distinctive, powerful voice and look-and-feel of Shop Latinx across all social platforms (social media, web, and newsletters). - Refined social strategy based on data-driven insights, enhancing content effectiveness and driving consistent follower growth. - Identified, cultivated and managed high-level relationships with influencers and community members.

• Content Creator & Social Media Manager · Freelance (Self employed)06-01-2020

  - Conceptualized, pitched, and produced engaging short-form video content across multiple platforms, driving brand visibility and audience engagement. - Strategically curated content across five channels, ensuring a unified and impactful brand presence. - Produced viral TikTok campaigns that significantly boosted brand awareness within target demographics. - Optimized content strategies based on performance analytics, leading to a measurable increase in engagement and follower growth across platforms.

• Video Editor · Carbon Film10-01-2018 – 04-01-2020

  - Collaborated cross-functionally to align film messaging with project goals, ensuring cohesive storytelling across all stages of production. - Executed precise video editing aligned with screenplay notations, incorporating feedback from directors and producers for refined final cuts. - Maintained and organized a comprehensive video library, streamlining access to assets for ongoing and future projects. - Led the post-production process, including color correction, sound design, and visual effects, ensuring the final product met creative and technical standards. - Streamlined video editing workflows by implementing new software tools and techniques, resulting in faster turnaround times and enhanced production quality.

• Media Production Assistant / Video Editor · The Pod Advertising05-01-2018 – 08-01-2018

  - Produced and edited high-quality video and audio content, ensuring seamless integration of visuals and sound to enhance storytelling. - Developed and executed storyboards, translating creative concepts into compelling program videos that aligned with project objectives. - Designed and created dynamic graphics, including titles, bumpers, and lower-thirds, to elevate the visual appeal of video content. - Collaborated with the Multimedia Director to support live video feeds, ensuring smooth production and broadcast quality.

Education

• Florida State UniversityBachelor of Arts - BA, Digital Media Production

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