Patricia Kaiserman

About

Experienced marketer with a passion for developing successful paid media campaigns for clients. With 13 years experience, and $2M+ managed in ad spend, I've helped brands across various industries increase their visibility and most importantly, their sales. My client campaigns regularly achieve 3-4X ROAS. Most experienced in Meta Ads and TikTok Ads. When I'm not working, you can find me in my playroom with my two daughters, running with my dog, or at the beach with my family.

Experience

• Digital Marketing Strategist · Fairy Tales Hair Care05-01-2019 – 11-01-2025

  I was responsible for all paid media and social media campaigns for the brand, as well as their sister brand TBH Kids.

• Digital Marketing Strategist · Closettec NJ01-01-2023

  Responsible for all paid media with the goal of bringing in qualified leads for their Closet Design business.

• Social Media Marketing Strategist · Plantfusion06-01-2013 – 06-01-2020

  Responsible for all paid and organic social media campaigns and promotions for the brand. I was developing ad campaigns, as well as organic social media posts, promotions, contests and more. My work resulted in a 37% increase in website visitors, and 500% increase in social reach.

Education

• Rutgers UniversityBachelor's Degree, Journalism & Media Studies
• Rutgers UniversityMaster's in Higher Education, College Student Affairs

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