Patty DeArteaga
Global Event Strategist and Marketing Leader
7 yrs experience · Austin, TX · <10 hrs/week
About
With a robust career in event management and marketing, I have led transformative initiatives across major global brands. Most recently, I served as Head of Event Operations at Money20/20, where I orchestrated large-scale events, ensuring operational excellence and high attendee satisfaction. Prior to this, I was Head of Global Events at Rev, enhancing brand visibility through innovative strategies. At TikTok, as Global Head of Events & Sponsorships, I directed initiatives that significantly boosted brand growth and audience engagement. My tenure at Indeed included roles such as Head of Events & Field Marketing for Seen By Indeed and Global Events & Field Marketing Manager for Indeed Prime, where I managed comprehensive marketing efforts that strengthened brand presence and customer engagement. An alum of Rutgers University, I bring a strategic vision and a proven track record of success in global event management and marketing.
Skills
Experience
- Head of Event Operations · Money20/2011-01-2022 – 12-01-2023
Led the planning and execution of large-scale events, ensuring seamless operations and high attendee satisfaction.
- Head of Global Events · Rev08-01-2022 – 10-01-2022
Oversaw global event strategies, enhancing brand visibility and engagement through innovative event experiences.
- Global Head of Events & Sponsorships · TikTok07-01-2021 – 05-01-2022
Directed global event initiatives and sponsorships, driving brand growth and audience engagement.
- Head of Events & Field Marketing - Seen By Indeed · Indeed09-01-2016 – 06-01-2021
Managed events and field marketing efforts, enhancing brand presence and customer engagement.
- Global Events & Field Marketing Manager, Indeed Prime · Indeed09-01-2016 – 06-01-2021
Coordinated global events and field marketing strategies, contributing to brand expansion and market penetration.
Education
- Rutgers University
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