Payal Parida

About

Payal Parida is a leader, activist and visionary integrating her passions in business management and the arts. She has experiences leading the financial strategy of We Are Queens, a 501c3 non-profit focused on empowering women through the arts. She also has experience in business marketing and management as she interned at a Seattle based Bollywood dance company and found a passion for sales as she interned for Apprentice. As a graduate from the University of Michigan with studies in dance, sales and entrepreneurship, Payal is eager to put her interpersonal, presentation, consulting and management skills to use at an organization that values making a positive impact!

Experience

• Business Marketing Intern · Rangeela Dance Company06-01-2021 – 11-01-2021

  - Managed 3 social media accounts by designing material, uploading content, and monitoring engagement via comments and DMs - Led MailChimp campaigns to drive traction to Eventbrite and Classpass, achieving record in class sales and audience engagement - Engaged with clients on all social media platforms, supporting scheduling, company regulations and COVID-19 precautionsqueries

• Sales Management · Waves Dance Competition06-01-2022 – 12-01-2022

  - Directed 500+ cold calls to dance studios across the nations resulting in multiple registrations for the upcoming competitionseason - Set up and led weekly meetings with founder and co-founder, which focused on conversations with potential clients, updates oncontent creation and what the monthly plan of action consisted of - Designed value-based content for Instagram and Facebook through Canva, achieving 700 followers within a few months

• Peer Advisor · Ross School of Business HR08-01-2021 – 04-01-2023

  - Advised 20 interested students annually with guidance on course offerings, schedule building, and the declaration process - Worked alongside the Ross School of Business executive team in progression of the minor's accessibility to students campus-wide - Managed and designed the student website to identify areas of immediate focus visually, with a strategic coding system

• Treasurer · We Are Queens Inc.02-01-2021 – 07-01-2023

  - Managed $16K in company revenue through QuickBooks, designing an annual budget across revenue, partnerships, and sponsors - Oversaw annual filing of 501(c)3 taxes for the IRS and liability insurance with an attention towards detail and timeliness - Recruited a certified accountant via cold outreach on LinkedIn, achieving pro bono support for tax filing and budget tracking - Scoped, drafted, and submitted a dozen grant applications with the development of a specific budget and narrative, achieving $2K

• Digital Recruiter · Tundra Technical Solutions08-01-2023 – 01-01-2024

  - Recruited for IT companies across the nation through the use of Bullhorn, Ziprecruiter, Monster, Dice and LinkedIn Recruiter - Made over 40 phone calls on a daily basis to contact potential candidates and pre-screened them to ensure they were fit for theparticular role resulting in 3 interview requests within one month and one placement - Prospected potential clients through getting managerial references and cold calling to get meetings set up with AccountManagers resulting in connection to Tata Consulting Inc, Snowflake, Bank of America and many more

Education

• University of MichiganBachelor in Fine Arts, Dance
• University of MichiganCertification, Sales
• University of MichiganMinor, Entrepreneurship

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