Pear Benjasirichai

About

Results-oriented full funnel Marketer with over a decade of hands-on experience in optimizing marketing strategies, managing multi-million-dollar budgets, driving improved performance outcomes, and leveraging analytics for strategic decision-making across tech, AI, cannabis, and entertainment sectors. Proven track record of leading cross-functional teams to execute data-driven marketing strategies that deliver measurable results, such as a 3% revenue increase, 48% boost in engagement, and a 500% surge in leads. Expert in managing multi-million-dollar digital marketing budgets, optimizing customer acquisition costs, and implementing comprehensive lifecycle marketing strategies.

Experience

• Director of Growth Marketing · Industry Arts12-01-2021 – 03-01-2024

  At Industry Arts, I led growth marketing efforts for seven brands, combining hands-on execution with strategic leadership to drive measurable success. Managing a $2.5M annual marketing budget, I developed and implemented data-driven campaigns that delivered a 3% revenue increase, a 500% surge in leads, and a 48% boost in engagement. My work included rolling up my sleeves to optimize paid search, social, and programmatic advertising, which reduced cost per acquisition by 35%, and executing lifecycle marketing strategies in HubSpot that increased customer lifetime value by 33%. I was deeply involved in all aspects of marketing operations, from creating KPIs to track performance to analyzing metrics that informed optimization efforts. My hands-on approach extended to revitalizing content strategies, which consistently grew website traffic MoM and enhanced audience engagement. Through collaboration across teams, I ensured campaigns were seamlessly executed, fostering alignment between marketing, sales, and customer success functions. This role allowed me to blend tactical execution with strategic oversight, creating scalable processes that fueled growth in a fast-paced, high-growth environment. It reinforced my commitment to being both a leader and a doer, ensuring no detail is overlooked in achieving impactful results.

• Demand Generation Manager · LeafLink01-01-2020 – 06-01-2021

  ​As Demand Generation Manager at LeafLink, I developed and executed comprehensive inbound and outbound marketing strategies based on detailed conversion funnel and pipeline analyses, establishing clear metrics and KPIs to drive performance. This approach led to the design and implementation of new lead flow processes across all four business lines, resulting in a sevenfold increase in average yearly revenue per account within six months. Additionally, by closely aligning marketing efforts with sales objectives, I contributed to a 10% increase in closed-won deals over a three-month period, enhancing the overall sales pipeline.​ I spearheaded successful Account-Based Marketing (ABM) programs in collaboration with the internal SDR team, encompassing sales research, targeted outreach, persona-driven value propositions, and the creation of supporting marketing materials. Strategic execution of direct response marketing initiatives—including email campaigns, webinars, and paid social media—led to a 9% increase in conversion rates. Furthermore, the launch of lead nurture campaigns resulted in a 5.26% increase in Marketing Qualified Leads (MQLs), directly contributing to a 9.6% uptick in closed-won deals during the same period. By focusing on the end-to-end customer journey, from initial awareness to post-purchase engagement, I ensured that marketing activities were aligned with both business objectives and customer needs, driving significant business impact.

• Senior Growth Manager · x.ai11-01-2018 – 03-01-2019

  Managed PPC campaigns and email campaigns that increased trial signups by 40% in 3 months Built and analyzed custom reports for marketing and sales activities increasing effectiveness and business impact

• Marketing and Sales Operations Manager · x.ai05-01-2017 – 10-01-2018

  • Created marketing automation workflow for new growth channels including webinars and events, as well as email drips, and dropped carts - resulted in continuous conversions across the funnel • Architected and implemented the infrastructure for the entire B2B and B2C sales and marketing funnels improving lead response time by 90% from 1 day to 10 minutes • Managed lead generation funnel from new lead to closed won accounts including directing lead flow, email drips, lead scoring, automation resulting in 2x trials and opportunities • Created and analyzed marketing and sales metrics reports on marketing and sales activities, effectiveness, and business impact

• Customer Acquisition Manager · x.ai06-01-2014 – 05-01-2017

  • Launched and grew x.ai’s social media communities averaging at 10% increase in followers MOM and 99% customer happiness maintained • Developed and managed paid social media campaign increasing email captures by 30% while reducing CPA by over 60% on each channel • Designed waitlist management system that increased beta signups by 12% with viral sharing tactics • Improved organic search results and PPC campaigns through keyword research and landing page optimization • Developed and implemented onboarding and engagement strategy with email marketing drip campaigns to increase activation and retention rates with email open rates at ~75% high • Launched and grew x.ai’s social media communities averaging at 10% increase in followers MOM and 99% customer happiness maintained • Developed and managed paid social media campaign increasing email captures by 30% while reducing CPA by over 60% on each channel • Designed waitlist management system that increased beta signups by 12% with viral sharing tactics • Improved organic search results and PPC campaigns through keyword research and landing page optimization • Developed and implemented onboarding and engagement strategy with email marketing drip campaigns to increase activation and retention rates with email open rates at ~75% high

Education

• New York UniversityDigital Media Marketing Certification, Digital Media Marketing
• Manhattan CollegeBSEE, Electrical Engineering

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