Perla Gomez Di Vuolo

About

I’m Perla, a Senior Technical SEO Specialist, Business Coach, and CEO & Founder of Pearls Marketing Academy. With extensive experience in digital marketing, I have provided training and strategy for prestigious brands such as The Ritz London and Mövenpick Hotels. As a leader, I empower businesses in hospitality, diving, and fitness industries through tailored marketing education and services, advocating innovative marketing practices.

Experience

• CEO & Founder · Pearls Marketing AcademyAugust 2024 – Present

  As the CEO and founder of Pearls Marketing Academy, I lead the vision and strategic direction of our agency and academy, empowering businesses in the hospitality, diving, and fitness industries through tailored marketing education and services. I advocate for innovative marketing practices while fostering strong relationships within the industry to drive client success and growth.

• Fitness Instructor & Personal Trainer · Monsoon Gym & Fight ClubMarch 2024 – Present
• Master Scuba Dive TrainerJuly 2024 – Present
• SEO Director · Arsace DigitalOctober 2021 – October 2023

  Coordinated SEO efforts, including onsite and offsite optimization and keyword expansion research, ensuring all content is search-engine friendly and optimized to increase our company's profitability.

• Social Media Manager (6-month contract) · The GoodsAugust 2021 – November 2021

  Managed social media channels for The Goods, including content creation and community management.

• Head of Social Media & Content Marketing · 80 DAYSFebruary 2017 – October 2019

  Led the initiative to double our most recent product (social media) from scratch, putting in place best practice guidelines, delivering workshops for hotel clients and work colleagues.

• Digital Marketing Analyst · 80 DAYSJanuary 2016 – February 2017

  Supported the marketing team by performing analytics and reporting to achieve measurable results in paid search campaigns.

• Online Marketing Manager · eStilexion Ecommerce ServicesAugust 2014 – August 2015

  Oversaw the company's digital marketing strategy, including SEO, PPC, and content campaigns.

• Online Content Coordinator · eStilexion Ecommerce ServicesDecember 2012 – March 2014

  Managed and optimized pay-per-click (PPC) campaigns and other digital marketing efforts.

Education

• IMF Smart EducationMaster's degree, Marketing and Digital Communication
• IMF Smart EducationMaster's degree, Community Management
• Universidad Complutense de MadridBachelor's degree, Public Relations, Advertising, and Applied Communication

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