Philomena Chamberlain

About

Experienced and hard-working digital marketer, with an affinity for anything social-related. With experience in both organic and paid social media advertising, I have worked across a variety of household name brands helping them achieve success in awareness and ROI through in-platform ads and opportunities. Staying up to date on platform updates and trends is a must for me, as I am an avid consumer and user in my personal life as well!

Experience

• Paid Social Manager · Assembly Global04-01-2024

  -Manages strategy, campaign execution, and post-campaign results across all Lenovo global brand business -Creates tactical plans for upcoming brand initiatives and campaigns using multi-million dollar budgets in various platform media mixes -Works with platform reps on Meta, Reddit, Snapchat, LinkedIn, TikTok, and X to initiate brand lift studies and stay up to date on platform updates and opportunities -Collaborates with billing leaders across all paid media channels for timely and efficient billing and media reconciliation

• Media Planner · Assembly Global04-01-2022 – 03-01-2024

  -Worked as a planner across paid social on multiple luxury retail clients such as Tom Ford, MCM, Vince, Rebecca Taylor, and Lafayette 148 -Executed low funnel campaign strategy and builds on all relevant social platforms with monthly and quarterly ROAS goals -Ran multiple brand awareness campaigns for retail brands, focusing on ad recall lift and brand favorability for upcoming fashion week shows and global collection events

Education

• UMass AmherstBachelor’s Degree, Communications

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