Phoebe Kranefuss

About

I'm full stack marketer focused on planning and executing organic and influencer campaigns for B2B and B2C clients across tech, finance, and CPG. I’ve run campaigns for Series A and publicly traded companies; ghost-written tweets for famous teenagers and scripts for professional athletes; and managed celebrity talent at events nationwide. I'm great at creating processes from scratch, distilling complexity into digestible information, and writing with specificity and flair. I've been in-house at SoFi, agency-side at Pereira O'Dell for Zelle and Adobe, and more recently, consulting for fintechs and healthtechs including Mercury Financial, Spinwheel, Parker, Monument, and others.

Experience

• Influencer Marketing Consultant, Writer, Designer · Phoebe the Studio05-01-2019

  Plan and execute organic and influencer campaigns for B2B and B2C clients across tech, finance, and CPG including Mercury Financial, Day One, Philz Coffee, and others; source influencer talent and manage relationships; lead procurement, contracting, and negotiation; manage brand and legal review with internal stakeholders.

• MFA Candidate · University of Wisconsin-Madison08-01-2022

  Currently pursuing MFA degree at University of Wisconsin-Madison

• Social Strategist & Senior Campaign Manager · SoFi02-01-2021 – 07-01-2022

  Helped to drive over 6 billion impressions on social for SoFi's influencer campaign during the Super Bowl at SoFi Stadium; part of the team managing influencer budget of $22 million+ annually. Managed celebrity talent, wrote scripts and social copy, and supported content creation/production in-person at the Super Bowl and Bitcoin Miami, plus virtually year-round. Wrote social copy on behalf of SoFi, SoFi Stadium, and CEO Anthony Noto, designed social assets, edited/helped produce social content

• Brand Manager & Brand Supervisor · Pereira O'Dell03-01-2021 – 03-01-2021

  Primary day-to-day liaison for Adobe and Zelle accounts. Aligned, project managed, and wrote copy alongside creative, production, media, and PR teams to drive campaigns across video, radio, media, OOH, and print. Supervised the agency's first all-remote video and photography production for Zelle, directly resulting in a 12% brand awareness lift for the client.

• Marketing Manager · NOCD06-01-2018 – 09-01-2019

  Managed end-to-end campaign lifecycle by implementing, tracking, A/B testing, and optimizing strategies across email, social media, paid placements, experiential marketing, in-app messaging, and partnerships. Increased clinical trial enrollment by over 70% within a 10-month period for clients including Biohaven Pharmaceuticals and Actify Neurotherapies through strategic revamp of email and content marketing campaigns.

• Sales Development Team Lead · Logz.io12-01-2017 – 06-01-2018

  Led the sales development team at Logz.io

• Sales Development Representative · Logz.io07-01-2017 – 12-01-2017

  Engaged in sales development at Logz.io

Education

• Bowdoin CollegeBachelor's degree, English
• University of Wisconsin-MadisonMaster of Fine Arts - MFA
• Marin Academy
• The Mountain School of Milton Academy

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