Phoebe Miller

About

Founder & CEO of Miller Digital Media. Social media strategist and consultant helping lifestyle brands scale their businesses online. Clients Include: ZenWTR, Squeeze Massage, Alchemy 43, NYDJ, Pure Glow, MOB Beauty, PIVOT Shopify Plus Agency and more across lifestyle, DTC and B2B sectors. Services Include: Social media strategy, platform and community management, social & blog copywriting, content creation, graphic design, production art, UGC creation, influencer programs, paid social advertising, and growth strategies. Proven Client Results: - Generated over 100 million social impressions for tech wellness start up - Increased TikTok platform growth by 18,000% (250,000 followers) for beverage brand - Achieved a 73% organic social posting rate from highly targeted influencer product seeding - Meta ads campaign that resulted in 7x ROAs Contact phoebe@millerdigitalmedia.co for inquiries or case studies https://www.millerdigitalmedia.co/

Experience

• Founder & CEO | Social Media Strategist · Miller Digital Media02-01-2020

  Social Media Marketing Consultant with over 8 years of experience and proven track record of building and scaling lifestyle businesses through strategic social media approach. Clients Include: ZenWTR, Squeeze Massage, Alchemy 43, NYDJ, Pure Glow, MOB Beauty, PIVOT Shopify Plus Agency and more across lifestyle, DTC and B2B sectors. Services Include: Social media strategy, platform and community management, social & blog copywriting, content creation, graphic design, production art, UGC creation, influencer programs, paid social advertising, and growth strategies. Proven Client Results: - Generated over 100 million social impressions for tech wellness start up - Increased TikTok platform growth by 18,000% (250,000 followers) for DTC brand - Achieved a 73% organic social posting rate from highly targeted influencer product seeding - Ran Meta ads campaign that resulted in 7x ROAs on Amazon sales

• Social Media & Paid Advertising Account Director · Something Social LA10-01-2016 – 02-01-2020

  - Oversee social media management of Account Managers + Coordinators and 10+ lifestyle accounts ranging from Health, Fitness, Fashion, Beauty, Food and Hospitality. - Responsible for creating, managing and reporting on 10+ clients paid social advertising efforts. - Serve as primary point of contact to clients to ensure sales and marketing goals align with digital strategy and direction. - Produce content and copy for social channels, web, email and digital advertising. - Manage influencer initiatives from research and contract negotiation to tracking and reporting. - Execute daily platform and community management across social channels. - Manage influencer and ambassador relations by establishing and maintaining relationships, overseeing gifting needs, and researching new partnerships. - Manage affiliate marketing platform for brand ambassador programs. - Platform and Community management across social platforms including Instagram, Instagram Stories, Facebook, Twitter, Pinterest.

• Operations and Assistant to CEO · Ulyngo, Inc.11-01-2014 – 08-01-2016

  - Manage the on-campus brand ambassador programs. - Responsible for activating 30% of the Chapman University student body on the platform through all marketing events and campaigns. - Responsible for outreach and development of strategic partnerships. - Manage and assist brand ambassadors in marketing, social media, partnerships and data analytics. - Assist in the management of Ulyngo and its CEOs organization, schedule, emails, CRM, tasks/reminders, etc. - Improve the operational systems, processes and policies in support of the organizations mission. - Manage multiple social media platforms: Instagram, Facebook and Twitter. - Serve as the first brand ambassador providing information and promotional products for students.

Education

• Chapman UniversityBachelor's Degree, Sociology and Education
• Poly Prep Country Day School

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