Piper Apfelbeck

About

Nursing student with hands-on experience in healthcare support, marketing, and social media management. Proven ability to communicate effectively, organize content, and deliver customer-focused service. Currently pursuing RPN Nursing Program; interested in healthcare operations, patient engagement, and digital marketing. Experienced in creating and managing social media campaigns, content creation, and video production for brands and non-profits.

Experience

• Sales Representative · Vector Marketing04-01-2025 – 09-30-2025

  Represented the brand at events; conducted product demonstrations; built customer relationships; achieved sales targets; maintained inventory and documented client feedback.

• Sales Representative · Red Bull04-01-2024 – 09-30-2024

  Represented the brand at events and high-traffic locations; promoted products, provided samples, and educated customers; assisted with marketing activations and social outreach; maintained inventory of promotional materials and recorded data; built strong customer interactions.

• Social Media Content Creator / Digital Marketer · Maxy Media01-01-2022 – 09-30-2023

  Created video advertisements for various companies across TikTok, Instagram, YouTube and Facebook; organized eye-catching visuals; wrote compelling scripts to engage audiences; produced jingles and improved music for video ads; engaged with social media audiences and drove reach.

• Social Media / Marketing Coordinator · Society of Saint Vincent de Paul Thrift Store07-01-2023 – 09-30-2023

  Posted content and promoted the organization on social media; visually organized feed; created engaging content and advertisements for TikTok, Instagram and Facebook; posted daily; organized store displays; photography and videography for social media; edited and uploaded content regularly.

• Retail Associate · African Lion Safari06-01-2021 – 08-31-2021

  Delivered customer service; assisted with cleaning, sales, pricing, shelving; managed inventory and cash handling.

• Social Media Manager · Grand River Eye Care01-01-2019 – 12-31-2021

  Posted content and promoted the company on social media; visually organized feed; created engaging content; created advertisements for TikTok, Instagram and Facebook; daily posting; managed store displays; photography and videography for social media and content editing.

• Optometric Assistant / Reception · Grand River Eye Care01-01-2017 – 12-31-2019

  Pretesting patients with optometric equipment/retina scans/autofactors; front desk duties; filing and general office tasks; recalling patients for appointments; customer service; cash handling; EMR experience (Visual-Eyes and OD Office Pro).

Education

• Conestoga CollegeDiploma, RPN Nursing Program
• Wilfrid Laurier University / University of TorontoBachelor of Science, Not specified

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