Vinisha Lad

About

With a Bachelor of Science in Psychology from Penn State University, I have cultivated a robust career in digital marketing, specializing in strategic content creation and social media management. At Novis Healthcare, I developed a comprehensive content calendar, enhancing social reach and crafting compelling advertising content. As a Social Media Manager at Icon Visual Marketing, I secured a major client by providing key industry insights and increased engagement for top-tier clients. My role as a Marketing Consultant at Nivas Real Estate involved collaborating with Deicorp to host a flagship project launch and achieving high engagement rates through EDM campaigns. At Ryde-Eastwood Leagues, I successfully managed charity campaigns and won awards for community engagement. At P'Nut Street Noodles, I transitioned digital assets and significantly grew the brand's social media presence. My diverse experience demonstrates a strong ability to adapt and thrive in dynamic environments.

Experience

• Digital Marketing Specialist · Novis Healthcare07-01-2023 – 12-01-2023

  Orchestrated a comprehensive organic content calendar after in-depth stakeholder collaboration. Amplified social reach through strategic utilisation of industry events and key dates. Crafted compelling content for Patient Handling e-commerce brand's paid advertising. Established content pillars and strategy, shaping a dynamic social media presence.

• Social Media Manager · Icon Visual Marketing09-01-2022 – 07-01-2023

  Helped land a major new client for the business by providing key industry insights prior to pitch. Presented social strategies for a separate side of the business, landing approval from key external stakeholders to utilise social media as an additional method of increasing revenue. The implementation of these strategies led to the best quarter since Covid-19. Increased engagement for top tier clients: increased reach by 29.9% and engagement by 18.9% for a non-alcohol wine brand. Increased overall social reach and engagement by leveraging real-time event participation and relevant external stakeholders for a home builder. Managed and prioritised multiple demands from various clients in a fast-paced work environment.

• Marketing Consultant · Nivas Real Estate05-01-2021 – 09-01-2022

  Liaised with the 3rd largest builder/developer in Australia, Deicorp, to co-host a launch event for their flagship project in the North-West, helping forge a partnership between Nivas and Deicorp. Created EDM campaigns with an open rate of 40% (industry average of 14.9%) and averaging click rate of 2.3% (industry average of 1.1%). Pivoted marketing strategies to meet with the ever-changing lockdown laws and implemented weekly webinars as a part of the sales funnel.

• Community Engagement Coordinator · Ryde-Eastwood Leagues09-01-2019 – 09-01-2022

  Produced and edited a video application for the 2022 Clubs and Community Awards night, securing RELC as a finalist and winning in the Health Care category. Wrote and submitted the winning application for the 2022 Local Business Award in Health and Fitness Services. Successfully implemented and managed multiple charity campaigns, significantly increasing donations year on year. Created a unique marketing plan during COVID lockdown to keep members, employees, and the community engaged.

• Digital Marketing Manager · P'Nut Street Noodles03-01-2018 – 08-01-2019

  Transitioned all digital assets from Wok on Inn restaurants in NSW to P'Nut Street Noodles. Doubled the number of Instagram followers in the first 6 months. Increased EDM click rate by segmenting audience, testing, and optimising schedules. Planned and oversaw content shoots for new menu launch.

Education

• Penn State UniversityBachelor of Science - BS, Psychology

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