Piyush Sharma

About

With a background in internet education, I have gained extensive experience in the ed-tech industry. As a Senior Category Manager at Unacademy, I led initiatives to expand the Study Abroad Segment and drive organic distribution growth. My role as a Growth Marketer at Springboard involved creating lead nurturing funnels and launching an Automated Calling System, resulting in increased lead conversions. At Embibe, I managed marketing and project management, executing new product launches and driving organic user acquisition. Additionally, as a Co-Founder of Pocket Savvy, I played a hands-on role in sales, marketing, product, and finance, delivering exponential ROI to local and MNC brands. My diverse experience has equipped me with a deep understanding of the industry and a proven track record of driving growth and innovation.

Experience

• Senior Category Manager · Unacademy04-01-2022 – 11-01-2022
• Category Manager · Unacademy02-01-2021 – 04-01-2022

  - Launched Study Abroad Segment focused on helping Indian students get admissions to International universities. - Grew organic distribution of MBA Prep category by 300% and conversion from youtube to platform by 120% - Launched new goals(sub-categories) under the MBA Prep category and increased revenue contribution by 10% MOM.

• Growth Marketer · Springboard03-01-2020 – 02-01-2021

  - springboard.com is a US-based ed-tech startup focused on helping learners transition to new age roles by upskilling them in-demand courses such as UI/UX, Data Science and Product Marketing. - Created lead nurturing funnels by automating all marketing communications triggered after identifying user intent and concerns resulting in a 70% increase in lead to revenue conversions. - Conceptualised and launched an Automated Calling System, resulting in an 85%+ connect rate on leads in the first 24 hours of lead creation.

• Marketing and Project Management · Embibe11-01-2018 – 03-01-2020

  - Jio Embibe is one of India's leading Ed-tech startups working majorly in the test-prep space, funded by Reliance Jio. - Conceptualised and executed new product launches. - Grew organic user acquisition by 300% by leveraging on opportunities identified through in-depth competitor analysis. - Managed creation of a 10+ Lakh question bank by setting a clear AOP, staffing subject matter experts, and vendors.

• Co-Founder · Pocket Savvy04-01-2015 – 11-01-2018

  - Pocket Savvy is a hyperlocal app which helps users discover, buy and save on merchants near them. It enables its partner brands to launch and promote their business and products. - Worked hands-on in each and every role from sales and marketing to product and finance. - Delivered exponential ROI to 250+ Local and MNC brands. - Build a super functional and motivated team of 25+ individuals comprising of developers, designers and business executives. - Generated value for partners, associates and also attracted local investments.

Education

• Internet

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