Poojan P.

About

I'm Poojan, a product designer passionate about creating user-centered, visually cohesive experiences that make a difference. With expertise in UX, UI, and scalable design systems, I transform complex challenges into simple, engaging solutions that align with user needs and business goals. I thrive on collaboration, working closely with cross-functional teams to build intuitive workflows and enhance brand consistency. Whether it’s boosting user engagement or creating scalable systems, I’m dedicated to delivering impactful, functional design. Let’s connect and bring thoughtful design to life!

Experience

• Founding Product Designer · Shopmanager01-01-2023

  Led a redesign of the Work Order system to address inefficiencies using Figma, gathering user feedback and collaborating with stakeholders, resulting in a 30% increase in task completion and a 45% reduction in data entry times. Drove a redesign to speed up the process to add products to orders, working closely with cross-functional teams to optimize flows, which led to a 26% boost in order efficiency and a 37% increase in service sales. Initiated the redesign of the Payments flow to streamline order payments, applying human-centered design principles and iterative prototyping, achieving a 36% increase in transaction efficiency. Spearheaded redesign of SaaS product website to enhance customer engagement & product adoption, tracked analytics using hotjar, employed A/B testing and iterative improvements that resulted in an 83% surge in demo requests.

• UX Designer · CompliMed09-01-2022 – 12-01-2022

  Led the creation of visual prototypes and mock-ups in Figma to validate new design concepts, conducting usability testing and refining designs based on user feedback, which improved goal completion rates by 34%. Partnered with engineers to streamline the design process, aligning efforts through collaborative sprints, resulting in a 33% reduction in development time. Defined user personas and created journey maps to inform design decisions, enhancing alignment across teams and contributing to a more user-focused product roadmap. Implemented strong and effective feedback loops with key stakeholders, incorporating real-time insights to ensure that the final designs met both technical and business requirements.

• UX Designer · Raelm06-01-2022 – 08-01-2022

  Implemented design enhancements through rapid prototyping in Figma to address declining user retention, actively gathering user feedback and iterating on designs, leading to a 25% increase in retention. Collaborated with product and engineering teams to ensure the seamless implementation of UX/UI designs, enhancing overall product functionality by 30% and aligning with agile development practices. Conducted A/B testing on revised UX flows, using data analytics to pinpoint which design elements maximized user engagement, resulting in actionable improvements. Organized and led design critique sessions with cross-functional teams to refine user experience and address pain points before launch, fostering a collaborative design environment.

• UX Designer · ButlerWood09-01-2021 – 05-01-2022

  Directed the design and launch of an e-commerce shop to address low conversion rates, applying UX design principles to improve user journey, resulting in an 87% increase in conversion rates and a significant rise in online orders. Conducted user research and stakeholder interviews to identify pain points, with efforts to reduce abandoned cart rates by 55% through design improvements. Created comprehensive wireframes and interactive prototypes that mapped the full customer journey, allowing stakeholders to visualize and contribute to the design process early on. Utilized heatmaps and analytics tools like hotjar and google analytics to monitor post-launch user interactions, providing data-driven insights that further optimized the shopping experience.

• Visual Designer · Super Evil MegaCorp05-01-2019 – 09-01-2021

  Created broadcast assets for live championship events to boost stream engagement, collaborating with the marketing team & design director, utilizing motion graphics, which resulted in a 53% increase in viewer interaction. Collaborated closely with the development team to design UI elements for a gaming application, enhancing user experience and increasing daily active users by 20%. Developed branding guidelines for in-game assets and marketing visuals, establishing a cohesive look and feel that improved brand recognition across channels.

• Designer · Independent Contractor05-01-2016 – 06-01-2019

  Delivered over 1,000+ design and branding projects for 44 clients, adapting user-centric design methodologies to meet diverse requirements, achieving a 96% client satisfaction rate. Developed customized design solutions aligned with client objectives, driving a 92% improvement in brand perception and boosting user engagement by 88%. Conducted brand strategy workshops with clients, defining their visual identity and aligning design choices with their core values and target audience. Leveraged client feedback in iterative design processes, refining deliverables to achieve optimal outcomes and build long-term client relationships.

Education

• UC San DiegoHuman Computer Interaction
• CourseraMeta Front-End Developer Specialization, Computer Software and Media Applications
• Google Creative CampusGoogle Specialization, UX Design
• George Mason UniversityBachelor of Applied Science - BASc, Computer Science / Cybersecurity
• South Lakes High SchoolHigh School Diploma, Graphic Design

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