Pranjal Sawai

About

4+ years of experience as a Marketing Designer, Content Generation Strategist, Art Director, and UX & Visual Designer across the Arts & Culture, Education, B2B Technology Services, and HCI industries. Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media, partnering closely from concept through delivery across multifunctional teams to improve visual systems. Passionate about building accessible, typography and motion-led experiences that keep brand and product consistent and measurable, while translating research and iteration into clear, consistent user experiences. TypoTale is my independent design initiative reimagining Panchatantra storytelling through experimental typography, shadow-puppetry, and interactive media. I art-directed and self-published Clever Monkey and the Crocodile and developed a cohesive brand and website that spanned print, motion, and 3D artifacts. At 1st Line Partners, I shipped a responsive Webflow site, established a cohesive identity system, and launched Mailchimp templates that increased engagement by 15%. Rêvê la Drame is my thesis: an AR-enhanced luxury perfume campaign that bridges timeless elegance with modern technology. I’m excited about roles where I can ship thoughtful UX, elevate brand systems, and keep storytelling at the heart of the experience.

Experience

• Marketing Designer, Content Generation Strategist, Art Director, UX & Visual Designer · Various (Arts & Culture, Education, B2B Technology Services)2019 – 2023

  Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media. Partnered closely from concept through delivery across multifunctional teams to improve visual systems.

• Art Director · TypoTale2020 – 2023

  Reimagined Panchatantra storytelling through experimental typography, shadow-puppetry, and interactive media. Developed a cohesive brand and website that spanned print, motion, and 3D artifacts.

• Marketing Designer · 1st Line Partners2021 – 2023

  Shipped an 8+ page responsive Webflow site, established a cohesive identity system and content hierarchy. Built an AI-assisted photo library and standardized visuals across platforms, increasing engagement by 15%.

• Thesis Project · Rochester Institute of Technology2022 – 2024

  Designed an AR-enhanced luxury perfume campaign combining cinematic motion graphics, expressive typography, and immersive storytelling.

Education

• Rochester Institute of TechnologyMaster of Fine Arts - MFA, Visual Communication Design
• Unitedworld Institute Of DesignBachelor's in Design, Lifestyle Accessory Design

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