Predrag Arandjelovic

About

Senior growth and marketing leader and hands-on consultant with 14+ years of experience building full-funnel go-to-market and paid acquisition systems for B2B, SaaS, and technical markets. Proven track record of improving ROI/ROAS, conversion rates, and pipeline impact through ABM, lifecycle nurture, P&L management, and marketing tracking/reporting architecture. Experienced in leading and enabling international teams up to 12 specialists and training client teams to operate independently.

Experience

• Growth & B2B Marketing Consultant · Lux Digital Consulting04-2021

  Run a growth consulting practice for B2B, SaaS, and e-commerce clients, primarily in the US and Canada. Own strategy and hands-on execution across positioning, paid acquisition, funnel architecture, tracking, and reporting, and train internal client teams to run the systems independently. • Spearheaded a 90-day turnaround for a B2B coaching platform, restructuring failing Meta cold-traffic funnels to reverse negative ROI into a 3X Return on Ad Spend while training their internal team to fully own the execution. • Engineered and deployed lead generation funnels, lifting conversions by 72% while cutting cost per lead by 140%. • Amplified B2B campaign performance, driving a 30% increase in ROAS and 25% growth in MQLs, which accelerated deal closures by 10 days. • Optimized high-intent acquisition funnels to reduce MQL costs by 10%, achieving a 4.2% CTR and increasing SQL conversions by 12%. • Trained and empowered 12+ internal client teams with AI prompts, standard operating procedures, and custom toolkits, eliminating their reliance on external marketing agencies. • Built prospecting and outbound infrastructure hands-on with Clay, Apollo, ZoomInfo, Hunter.io, and Instantly, and set up GA4, Google Tag Manager, and UTM tracking architectures for clients numerous times. • Publish The Growth Playbook, a LinkedIn newsletter on growth, and run a Serbian-language marketing blog, producing ongoing thought leadership and educational content.

• Business Consultant for EMEA · XBP Europe09-2024 – 02-2025

  Directed strategic bid processes and crafted high-level proposals for multi-million-dollar technical deals across the EMEA region. • Led the creation and refinement of winning proposals tailored to customer needs, resulting in a 15% increase in proposal acceptance rate across EMEA regions. • Managed cross-functional collaboration with BCG teams in France, UK, Nordics, and Benelux, improving bid efficiency by 20%.

• Product Marketing Manager for EMEA · XBP Europe03-2024 – 08-2024

  Bridged product development and market execution, designing go-to-market strategies, positioning, and messaging for complex technical solutions. • Executed strategic positioning that drove a 30% increase in ROAS and a 25% growth in MQLs within the first 90 days of launch. • Developed demand generation and sales enablement programs that increased MQL-to-SQL conversions by 20% and boosted close rates by 15%. • Drove a 10% uplift in total contract value for new customer acquisitions and a 12% increase in average contract value.

• Digital Campaign Manager for EMEA · Exela Technologies03-2022 – 03-2024

  Built and scaled enterprise-level ABM campaigns and lead generation architectures across the EMEA region. • Engineered and optimized B2B marketing funnels, reducing the cost of enterprise MQLs by over 10% within 4 months. • Spearheaded a large-scale digital transformation project, guiding the development of localized corporate websites and strengthening marketing automation to CRM tracking. • Directed an international team of 12+ specialists, improving technical SEO and cross-channel campaign delivery.

• Freelance Consultant · Belgrade, Serbia04-2021 – 02-2022

  • Decreased media buying costs by 38% and reduced the cost of MQLs by 47% for key B2B clients by streamlining marketing architectures. • Conceptualized brand identities and engineered go-to-market strategies while mentoring professionals on USP profiling.

• Marketing Director (EmaGlam and Gombashop) · Feature Market Solutions11-2019 – 12-2020

  Led international teams of seven and eight people through launches of an e-commerce store in three markets (Serbia, Croatia, Bulgaria) and an e-commerce platform in a highly competitive market. • Reduced launch costs by EUR 40,000 by aligning activities with project priorities and eliminating unnecessary expenses. • Generated EUR 10,000 in profit in a month through a highly effective customer funnel and marketing strategy. • Generated 215 subscriber accounts in the first month of launch by identifying the core target segment and aligning strategy to it. • Reduced cost per conversion by 64% and improved conversion rate by 53% by transforming the value proposition to match customer needs. • Decreased operational costs by 43% and improved project success rate by 73% by creating standard operating procedures and training videos.

• Earlier Leadership & Account Management Roles · Ringier Axel Springer, UM Universal, New Moment, Direct Media, Plusmedia2010 – 2019

  • Developed a media strategy that secured a 73% market share for Huawei in Serbia (2017). • Engineered a campaign that sold 80% of available real estate inventory for Belgrade Waterfront in three months. • Established a digital department at Plusmedia generating EUR 60,000 in annual profit and optimized TV media buying to yield EUR 7,000 in monthly profit. • Consistently decreased project delivery times by up to 56% across agencies by implementing robust SOPs.

Education

• University of BelgradeM.S., Traffic and Transport Engineering (M.S.)

Similar talent on Pangea

Thiago V.Senior Demand Generation & Performance Marketing Leader | 12+ Years (ABM, Paid Media, AI Workflows)San Francisco, CABrock W.B2B Marketing Leader (Demand Gen, ABM, MarTech) | 16+ Years Driving Pipeline & ROISan Diego, CAGGauri S.Senior GTM Product Performance & Marketing Analytics | Full-Funnel Performance & AI Marketing Automation (6+ Years)Delhi, IndiaAlexia A.Growth Marketing Manager | Lead Generation, Paid Media & CRM Conversion OptimizationLos Angeles, CA 90034