Prerna Puri

About

👋 Hi there, thanks for viewing my profile! My name is Prerna, and I am a Business Management (BBA) graduate from the University of Toronto, with a specialist in Marketing. My main motto for life is very simple; do everything to the best of your ability. 🚀 With a background in market research, marketing strategy, and digital marketing, I've helped brands across various industries scale online. I strive to approach every task with a "can-do" attitude, allowing me to give my best in all aspects of my career. When I'm not working you can find me creating art!

Experience

• Marketing Coordinator – Personal Savings and Investments · Royal Bank of Canada (RBC)05-01-2023 – 08-01-2023

  Identified opportunities to better target Gen Z investors, initiating first-party research with 100 respondents and consolidating it with third-party consumer behaviour insights through cross-departmental collaboration. Delivered a tailored acquisition strategy to senior leadership, aligning with RBC's digital marketing vision. Led to further research and the implementation of recommended targeting strategies, positioning RBC to capture growth within the suggested segment into the future. Spearheaded the project management of a student workshop aimed at teaching high school students the power of investing. Managed multiple workstreams, including script development, merchandise creation, and post-workshop email marketing. Delivered the event on time and within budget, increasing participant satisfaction by 45% compared to previous workshops. Collaborated with the Direct Investing, InvestEase, and Content teams to create and maintain an organic social media content calendar for RBC investments, using Asana for streamlined project management. Successfully maintained a coordinated market presence, keeping the brand top-of-mind for target audiences.

• Marketing Coordinator · Evermore Capital Inc.09-01-2022 – 12-01-2022

  Composed well-researched blog articles on personal finance topics, incorporating storytelling and a relatable tone to engage Canadians and simplify complex financial concepts. Contributed to a 40% increase in website views, effectively educating the target market on long-term saving and investing. Leveraged Semrush and HubSpot to optimize blog posts and landing pages through keyword research and performance analysis. Boosted website visibility and engagement, contributing to improved audience reach and inbound marketing effectiveness. Collaborated with CRM and CMS agencies to streamline content generation and PR efforts, ensuring brand consistency across various communication channels. Enhanced the alignment of messaging, strengthening brand identity and supporting cohesive outreach strategies.

• Marketing and Communications Specialist · My First Montessori Inc.01-01-2022 – 04-01-2022

  Strategized and led the marketing efforts for a newly launched online education program, building a multi-channel campaign that encompassed content strategy, email marketing, and lead generation. Generated over $7,000 in revenue within a quarter through targeted outreach and promotional materials, establishing a marketing strategy that continues to support seasonal program renewals. Developed and executed a content strategy across multiple social platforms to engage consumers and potential business partners, building a social media presence from scratch. Increased engagement by over 250% across all platforms, leveraging KPIs to enhance brand visibility month-over-month. Led a team of 3 to analyze market trends and create content aligned with company goals, ensuring consistency across marketing efforts: enhanced brand presence and positioning by streamlining content production and ensuring timely delivery of messaging.

• Founder and Creative Strategist · Simple Stitchh12-01-2022

  Develop and execute comprehensive content strategies across Instagram, Facebook, and Pinterest, including scripting, filming, and editing product content. Increased social engagement and conversion rates, driving steady sales growth while boosting brand visibility. Optimize product listings and visuals on Etsy and Shopify, leveraging SEO and ads to enhance discoverability. Improved store traffic and boosted monthly revenue to achieve 60+ sales. Leverage social listening and monitoring to track trends and create eye-catching promotional campaigns that resonate with target audiences, effectively expanding market reach.

Education

• University Of TorontoBachelor's Degree, Bachelor of Business Administration

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