Priyanka Jha

About

Specialties: Digital Marketing, Agency and vendor management, Campaign Management, Competitor Analysis, Paid Ads, Paid Social, Intent Based Marketing, Lead Generation, Lead Acceleration, Account Based Marketing (ABM). I have managed Marketing Campaigns for AMER, APAC, and EMEA, showcasing expertise in global digital marketing strategies and demand generation.

Experience

• Building Lynzo · Lynzo2024-05-01 –

  Led the creation of Lynzo, a social quiz app for small, invite-only groups, designed to foster community and engagement through interactive quizzes. Focused on organic marketing and user feedback to refine features for intimate, closed-circle experiences, testing new ideas in social interaction along the way.

• Performance Marketing Director · Clari2021-07-01 – 2022-08-01

  Owned the strategy and execution for Conversion Optimization and Lead acquisition through digital marketing channels of Website, Paid Search, Paid Social, Content Syndication, ABM Advertising, Retargeting and Display for new acquisition and deal acceleration.

• Senior Manager Digital Marketing · Lacework2020-08-01 – 2021-07-01

  Owned the Acquisition through Digital Paid Ads - Paid Search, Paid Social, Intent and ABM. Content and campaign mapping with buyer persona and journey. Managing vendors and agencies for campaign execution. Integrating with PMMs, Design team and Marketing Ops for campaign execution. Managing Conversational Marketing through Drift Chatbots. Platform use of Marketo, Salesforce, Rollworks, Datafox, Drift, Engagio, Google Analytics, Google Ads, LinkedIn, Facebook, Bing Ads, Bombora.

• Acquisition & Growth Marketing Manager · Druva2018-08-01 – 2019-09-01

  Owned acquisition and funnel optimization to drive conversions across North America, EMEA & APAC. Developed, planed, and executed demand generation programs including Paid Search, contextual targeting, retargeting, Paid social, website optimization, and campaign Landing pages. Managed the demand gen budget, ROI analysis, and spend optimization. Continuously optimized strategy, and programs by measuring performance, testing new, channel mix and messaging. Partnered with Content, Product Marketing & Marketing automation teams on development and implementation of multi-channel customer acquisition strategy.

• Paid Search Marketing Manager · Druva2018-02-01 – 2018-08-01

  Designing paid search programs for Google & Bing and drove 3X increase in pipeline & 20% CPL reduction. Optimized investments across regions & campaigns focusing on different funnel stage of customer acquisition. Developed A/B & MVT for performance improvements. Worked with Product marketing, Creative & Sales to launch new campaigns. Created stand alone Landing pages, specific to the campaigns. Constant feedback loop with SDRs on quality of leads etc.

• Search Marketing Manager · Druva2014-06-01 – 2015-10-01

  B2B Online acquisition through various channels including SEM, Paid Social, Organic (SEO), and Landing Page Optimization. Building and Managing Revenue focused Campaigns for consistent MQLs. Strategizing MQL scoring (Lead Scoring) for Funnel optimization. Conversion Optimization for Search, Display and Remarketing & Paid Social Media campaigns. Web tracking and Conversion tracking through Google Analytics. Marketo & Salesforce: Revenue tracking & allocation.

• Online Marketing Manager · Effective World Pte. Ltd Singapore - International Online Marketing Agency2013-04-01 – 2013-12-01

  B2B Online Marketing Strategy formulation & consultation for APAC region (Asia Pacific). SEM (Search Engine Marketing, PPC Advertising) - Optimizing & Controlling Search Engine Campaigns for Asia Pacific region. Lead Tracking and Website Analytics (Google Analytics). SEO - Website analysis & SEO metadata. Secondary Research (Press Portals & Market study). Online Press Release. Competitor Analysis.

• Founder at Traveangle · Traveangle2012-05-01 – 2013-04-01

  Setting up the Marketing & Product plan for the Financial Services and the Business Consultancy divisions. Helped startups with Brand awareness. Optimal usage of media - Offline (Print media - Ads, editorials) and Online media (paid searches through Google Adwords, SEO, Google & Yahoo Analytics, Social Media Marketing - Facebook, Twitter, Linkedin, Google Plus, YouTube, PPC marketing, Newsletters, E-mailers).

• Manager - Marketing & Brand Mgt. · Regency Ceramics Ltd.2011-03-01 – 2012-01-01
• Head- Marketing · FunderMax India Pvt. Ltd.2010-04-01 – 2011-02-01

Education

• SDM Institute for Management DevelopmentPostgraduate Degree, Business Administration and Management, General

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