Rachel Diesel

About

15+ years of experience designing interactions and products for everyone from Fortune 500 companies to startups. Honest, inclusive, empathy-based design and management style. Generalist design background. Specialties include experience (UX) / product /UI design for online/mobile, information architecture/wireframing, content/experience strategy, presentation and collaboration, integrating interactive experiences with social media, logo, icon and identity/brand development, typography and layout design, and a background in technology and development. Please contact for work samples.

Experience

• Head of Design & Brand · Boldin2020-08-01 –
• Adjunct Professor · Rochester Institute of Technology2021-08-01 – 2022-12-01
• Design Director (product design/ux) · Freelance2019-11-01 – 2020-04-01

  Worked with agencies and start-ups to develop top-notch, innovative products and experiences. Managed and mentored creative teams to produce best-in-class work. Delivered on business objectives through design.

• Head of Creative & Product Design · Sumday (acquired by Vestwell)2014-08-01 – 2019-11-01

  Led the product design and creative team, which included interaction/UX, visual/UI, communications designers as well copywriters. Responsibilities included: • Building a culture and processes that allowed the team to craft quality experiences that also adhered to compliance, legal, and technical regulations and requirements. • Implementing and maintaining brand guidelines across multiple state plans. • On-boarding, training, managing, and mentoring a team of designers and copywriters. • Building and driving consensus around design solutions with internal and external stakeholders. • Managing marketing and communication strategy & deliverables. • Driving the strategic vision for the product experience. • Overseeing the development of a modular, reusable, responsive, and accessible design system. • Collaborating with other departments (tech, product management, QA, business analysis, operations, call center) to ensure features are implemented correctly. • Ushering team through 2 pivots. Company was acquired by Vestwell in 2021.

• Instructor · Miami Ad School2013-04-01 – 2016-03-01

  Classes include: Product Creation and Innovation, Voice of Type and Type Journey.

• Instructor · School of Visual Arts2014-09-01 – 2014-12-01

  Taught Advanced Advertising I

• Experience/Product Designer · Freelance2013-03-01 – 2014-08-01

  Worked with agencies and start-ups to develop top-notch, innovative products and experiences. Delivered on business objectives through design. From October 2013–May 2014 I helped launch the pilot version of Sumday while at MRY. Others I’ve worked with: Timehop, Publicis Worldwide, Tribal DDB, Beyond, MRY, IBM, M&C Saatchi.

• Product Designer · Pave.com2012-11-01 – 2013-03-01
• Senior User Experience Designer · AKQA2008-07-01 – 2012-11-01

  Work with creative colleagues to concept and develop innovative and meaningful interactive solutions for a variety of brands. Engage clients and third-party partners to arrive at technology and interactive solutions that elevate interactive experiences. Clients include: Motorola, Adobe, Coca-Cola (Sprite), Smirnoff, Nike, Kraft, and Benjamin-Moore.

• Designer/Developer · Finance & Administration Division at RIT2006-04-01 – 2008-02-01

  Designed and developed marketing materials and campaigns for a variety of departments on campus.

Education

• Rochester Institute of TechnologyBachelor of Fine Arts - BFA, New Media Design & Imaging, Minor: Art History

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