Sissie L.

About

A dynamic professional with a diverse background in marketing, social media management, public relations, and policy advocacy. Experienced in developing content strategies, managing social media channels, and executing PR campaigns. Skilled in data analysis, strategic planning, and community engagement across various industries including marketing, entertainment, and public policy.

Experience

• Social and PR Manager · Cramer-Krasselt2025-04-01 –
• Social and PR Coordinator · Cramer-Krasselt2024-05-01 – 2025-04-01

  • Own content development and publishing across socials, including concepting, copywriting, and optimizing platform-native creative • Executed community management and real-time engagement across brand social channels • Developed social listening reports and content audits to inform strategy • Coordinated influencer vetting, outreach, contracting, briefing, content approvals, and performance reporting • Translated performance data into optimization recommendations through weekly and monthly recaps

• Marketing Intern · RPA2023-09-01 – 2024-05-01
• Marketing Intern · Monarch Private Capital2023-05-01 – 2023-12-01

  • Delivered competitor research that informed the development of project profiles, impact report messaging, and investor-facing marketing materials • Developed press releases, project profiles, podcast scripts, and impact report content • Executed email and media outreach via Mailchimp and targeted reporter lists • Audited website ESG messaging and organized digital marketing assets • Supported grant initiatives, renewable energy member onboarding, and event promotion • Built scalable templates for PR and LinkedIn communications

• Start Advisory Intern · PwC2022-06-01 – 2022-07-01

  • Collaborated on a 4-person intern team to develop and present pro bono project strategies to firm partners • Analyzed 20K+ nonprofit data records using Alteryx, Power BI, Tableau, and Excel to uncover actionable insights • Built interactive dashboards and data visualizations to support operational and funding priorities • Defined the analytical framework and cleaned/structured large datasets for accurate reporting

• Comunications and Policy Intern · Guam Legislature2021-05-01 – 2021-08-01

  • Authored an original bill expanding resources for victims of domestic violence • Delivered written and oral testimony and led public policy briefings for active legislation • Concepted, filmed, and produced a PSA on domestic violence awareness broadcast on official legislative channels • Supported constituent services, public hearings, and community outreach initiatives

• Miss Universe Guam 2019 · Miss Universe Organization2019-08-01 – 2020-08-01

  • Partnered with the Guam Visitors Bureau on Asia-Pacific marketing initiatives • Collaborated with beauty, lifestyle, and wellness brands on campaigns • Represented Guam through media appearances, events, and speaking engagements • Advocated for shop-local initiatives to support economic development

Education

• Emory University - Goizueta Business SchoolBachelor of Business Administration - BBA, Marketing

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