Rachel Morris

About

Dynamic and customer-focused marketing professional with ten years of experience leading successful marketing projects across diverse industries, from SMEs to Fortune 500 companies. Adept at leveraging consumer insights to develop impactful, creative marketing campaigns that elevate brand presence and drive substantial ROI. Proven track record in digital marketing strategy, SEO, PPC management, content creation, and brand development. Demonstrates strong leadership and team management skills, with a passion for continuous learning and adapting to new industries, marketing trends, and technologies. Known for driving measurable results and thriving in fast-paced, challenging environments.

Experience

• Marketing Lead · nFocus Testing2023-05-01 –

  Enhanced the nFocus Software Testing Academy profile through content marketing, SEO, PPC, and PR, increasing visibility & demand. Improved website SEO, including technical updates and content optimisation, boosting organic traffic and search rankings. Managed in-house PPC strategy, including ads, keywords and budgets.

• Marketing Manager · Sherwen Studios Ltd.2021-12-01 – 2023-05-01

  Managed a rebrand project to create a cohesive brand identity and appeal to high-value clients, increasing brand awareness and driving inbound leads. Developed a comprehensive organic content plan to align with paid marketing campaigns. Collaborated with external agencies on PPC, sales outreach, and PR initiatives.

• Brand & Ecommerce Manager · B.fresh Foods LLP2020-08-01 – 2021-12-01

  Led new product developments from market research to product launches. Implemented marketing plans to achieve 10-20% month-on-month increase in B2C & D2C eCommerce sales. Elevated the brand to premium status with a health and nutrition focus & launched a new eCommerce website with improved CX/UX. Built relationships with reputable brands, boosting B2B sales and enhancing B.fresh's status.

• Marketing Communications Specialist · Arrow County Supplies2019-01-01 – 2020-08-01
• Marketing Communications Specialist · Schneider Electric2017-11-01 – 2018-12-01
• Marketing Manager · ESP Energy2016-01-01 – 2017-11-01
• Head of Marketing · The Pontoon and Dock Company Ltd2015-03-01 – 2016-01-01
• Marketing Graduate · The Pontoon and Dock Company Ltd2015-01-01 – 2015-03-01

Education

• Aberystwyth UniversityBachelor of Arts (BA), Communication and Media Studies
• Shrewsbury Sixth Form
• The Priory School

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