Rafael Disla

About

With a Master's Degree in Digital Marketing from IE Business School and a Bachelor of Business Administration in Marketing from Florida International University, I have honed my skills in social media strategy and execution. My experience includes roles such as Paid Social Media Strategist at Publicis Groupe and Digital Media Specialist at dentsu international, where I managed paid social campaigns and budgets. As a Social Media Manager at Graspa Group, I achieved significant audience growth and managed a team across various brands. Additionally, my experience as a Social Media & Graphic Design Coordinator at Seaspice Brasserie & Lounge and Digital & Content Coordinator at Schwartz Media Strategies allowed me to collaborate with renowned brands and celebrities. My background also includes internships at Phillip and Patricia Frost Museum of Science and South Florals Group, where I gained valuable marketing and social media coordination experience.

Experience

• Paid Social Media Strategist · Publicis Groupe02-01-2023

  Responsible for paid social media strategy and execution.

• Digital Media Specialist · dentsu international03-01-2022 – 02-01-2023

  Responsible for the strategy, execution, performance and reporting of paid and display social campaigns across multiple retail client platforms. Daily tracking, optimization and management of campaigns within multiple six-figure budget platforms. Create traffic sheets to share with the traffic/ad ops team to generate tags via third-party ad server tools and implement ad tags. Budget management, including assigning six-figure weekly budgets, issuing/reviewing monthly insertion orders, monitoring client billing, and monthly and quarterly financial reconciliation.

• Social Media Manager · Graspa Group03-01-2020 – 05-01-2021

  Achieved an audience of over 700,000 impressions everyday with 2,000+ new followers every month. Delivered a 47.5% increase in audience across all platforms amidst peak of pandemic. Managed team of 4: Operations, Creative, Strategy, Interns. Programmed brands: Little Big Italy, Chilled Magazine, Television Show - Deco Drive, The Wharf, Hungry Post, Radio Station - Revolution 93.5 FM, Glenlivet, Leblon Cachaça, Helix Vodka, Tequila Avîon, Bramante, Gem & Bolt, Cruzan Rum, Chai Rum, Aberfeldy, Estrella Damm.

• Social Media & Graphic Design Coordinator · Seaspice Brasserie & Lounge09-01-2019 – 02-01-2020

  Maximized an audience of over 300,000 impressions everyday with 1,000+ new followers every month. Led partners: Perrier Jouët, Moët & Chandon, Veuve Clicquot, Dom Perignon, Louis Roederer, Dior, Universal Music Group, Telemundo and Conde Nast - Vogue. Collaborate with celebrities: Winnie Harlow, Lucas Beaufort, Shakira, Canelo, Ali Krieger, Ashlyn Harris, Megan Rapinoe, Manu Manzo and Maffio.

• Digital & Content Coordinator · Schwartz Media Strategies06-01-2018 – 04-01-2019

  Sustained an audience of over 2,000,000 impressions during 10-month period. Authorized social media platforms of Futbol Miami MLS, Miami Worldcenter, Downtown Development Authority, Hyatt Centric Brickell Miami, CocoWalk, Shops at Sunset Place, Gateway at Wynwood, Schwartz Media Strategies, Carrfour Supportive Housing, Caoba and Singer Xenos. Consulted partners: Lotus House Shelter, Institute of Contemporary Art: Miami, Brightline, Caña Restaurant, Pipeline Workplaces, Aston Martin Residences, Coconut Grove BID, Havana Cabana, Bilzin Sumberg and Florida Bar.

• Digital Marketing Intern · Phillip and Patricia Frost Museum of Science08-01-2017 – 11-01-2017

  Generated over more than 3,000,000 monthly viewers and analyzing behavior on website. Composed content attracting over 6,000 guests for most publicized Solar Eclipse Event in Miami.

• Marketing Intern · South Florals Group10-01-2016 – 03-01-2017

  Expedited an audience of over 25,000 impressions during 4-month attendance. Coordinated social media outlets of 7 companies of South Florals: Miami Gardens Florist, MIA Flowers, Flowermart, Driftwood Florist, Jennys Flowers, Flowers by Tony, and South Florals. Dispatched local businesses: Bunniecakes, Salty Donut, Art Basel: The Webster, Dior, Pandora, West Elm: Dadeland, CBRE, West Elm LOCAL, Visa, H&M.

Education

• IE Business SchoolMaster's Degree, Digital Marketing
• Florida International UniversityBachelor of Business Administration - BBA, Marketing

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