Rakshit Soral

About

I am an experienced B2B marketer with over 10 years of professional experience in creating impactful GTM strategies for early-stage tech startups. I have helped numerous IT software/ product startups in driving awareness, executing product launches, establishing brand positioning, enabling sales enablement, and driving revenue growth. My work style involves establishing cross collaboration between sales, customer success, designers, and external vendors to drive proper execution of business growth strategies. I have had the privilege of working for renowned companies such as CarBay Malaysia (Now Oto.com), Simform, enhanCV, pureserenityskincare INC, windowstreatmentbygrace, hoojook, and more. I have worked on rebranding projects, product-led content initiatives, link-building influencer outreach campaigns, marketing automation, paid advertising, and ABM campaigns. All in all, I have had my fair share of failures and successes in launching marketing initiatives that helped me grow as a professional. I excel at understanding market dynamics, doing in-depth research/competitor analysis, and coming up with ideas that can contribute to revenue growth. I am a proactive team player with good communication, presentation, and coordination skills. At present, I am working at Kitecyber - a hyper-converged endpoint security solution. I am enjoying every bit of moments and challenges here. If you or your company is looking for a result-driven marketer, let's connect. You can email me at rakshitksoral@gmail.com.

Experience

• Marketing and Demand Gen Specialist · Kitecyber10-01-2024 –

  Responsible for developing and executing marketing and demand generation strategies to drive growth and engagement.

• Marketer · Plutomen08-01-2022 – 09-01-2024

  Revamped and built the organization's GTM strategy from 0 to 1 phase. Executed LinkedIn advertisements, account-based marketing, and pay-per-click campaigns that increased demo requests by 215%. Created sales materials and managed marketing campaigns, content marketing, and marketing automation, resulting in a pipeline creation of $250k.

• Demand Generation Lead, Campaign Manager, Senior Inbound Marketing Executive · Simform10-01-2017 – 07-01-2022

  Led demand generation strategies, executed digital marketing campaigns across channels, supported sales enablement, and managed marketing automation platforms. Focused on SEO, content marketing, and inbound marketing activities that increased brand awareness, organic traffic, and leads.

Education

• Rajasthan Technical University-KotaBachelor of Technology (B.Tech.), Computer Engineering
• Birla Shiksha Kendra12th, 12+

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