Soumya Surabhi

About

10 Years’ experience in diverse environments of B2B SaaS, AI, data integration tech, eCommerce fulfillment & shipping, early & growth stage start-ups, automotive in demand generation, paid marketing, product marketing, program management, GTM, revenue operations, chief of staff roles. My professional journey has been characterized by a passion for building and scaling marketing & GTM functions within innovative B2B SaaS startups.

Experience

• GTM & Marketing Consultant · Enkrypt AI02-01-2024

  Working as a marketing advisor for the last 8 months for an AI security startup & generated 180+ SQLs for an AI security startup in 4 months via account based marketing [Email+LinkedIn+Events] for US+Canada region. I set up their marketing tech stack, led foundation for demand generation, with a deal pipeline of 8 Mn$ in 6 months.

• Director - Marketing & Growth · App005-01-2023

  As the Head of Marketing/Demand Generation & the 3rd employee at App0 [conversational AI], I have honed my expertise in crafting and executing go-to-market strategies that drive substantial revenue growth for a startup at a pre-product market fit stage. Working in collaboration with founders, I've worked on GTM strategies, quarterly goals, orchestrated successful product marketing, event marketing and content marketing divisions while targeting C-level executives and leadership teams within the financial services, fintech, eCommerce, & insurance sectors in the US, thus, creating 8 Million $ ARR lead pipeline in 1 year.

• Director - GTM & Marketing · WareIQ02-01-2022 – 05-01-2023

  My experience also extends to WareIQ (Y-Combinator backed SaaS startup), ​​targeting mid-market and enterprise segments in the eCommerce, FMCG, and consumer retail industries in India, US, and the EMEA region. where I led the GTM function from inception, building a high-performing team that included product marketing managers, SEO analysts, lead generation specialists, content marketers, SDRs and more. I donned many hats in founder’s office as chief of staff working on data for investor decks, setting up GTM functions like sales ops & marketing ops

• Program Manager - Founder's Office (Marketing) · Hevo Data02-01-2021 – 02-01-2022

  My tenure as program manager in founder’s office at Hevo Data, a Series B funded startup [targeting data engineering & analytics teams in the US, India & EMEA region], allowed me to work closely with founders on strategic initiatives and the establishment of organic growth and SEO teams of 30 comprising SEO analyst, content marketeers, content managers, graphic designers, partner managers. A 133% growth in leads from 600 in Mar'21 to 1400 in Oct'21 & >8X growth in organic traffic from 80k in March 2021 to 650k in Jan 2022 & 210 Mn $ ARR in lead pipeline put Hevo on the path to becoming one of the fastest growing Data Pipeline companies globally.

Education

• Indian Institute of Foreign Trade, New DelhiMBA, International Business & Marketing
• ESC Rennes School of Business, FranceMBA (Student Exchange), International Business & Marketing
• National Institute of Technology RourkelaBachelors in Engineering, Materials Science & Engineering

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