Rashee Naik

About

At Pegasi Communications, our team is at the forefront of combating diabetes myths through innovative social media campaigns. My core role revolves around project management, where I harness my expertise in strategic content development to engage audiences effectively. The dedication to making a meaningful impact drives my daily efforts to collaborate with cross-functional teams, ensuring that each initiative is delivered with precision and resonates with the target demographic. Concurrently, I am expanding my marketing acumen at the University of Liverpool, cultivating skills that amplify my proficiency in brand building and campaign execution. As a Brand Manager at Cipla, our collective endeavours led to the successful engagement of 550 Healthcare Professionals, resulting in a substantial brand conversion rate. These experiences underscore my commitment to blending academic insights with practical marketing strategies, positioning me to contribute significantly to brand growth and consumer connection.

Experience

• Marketing Intern · Decathlon UK06-01-2024

  Contributed to marketing initiatives and campaigns, assisting in the development and execution of marketing strategies.

• Social Media Marketing · Pegasi Communications10-01-2023 – 05-01-2024

  Specialized in developing and executing impactful social media content strategies. Collaborated with cross-functional teams to ensure project success, while meticulously tracking progress to meet stringent timelines. Spearheaded the project focusing on social media management for awareness around myths surrounding diabetes.

• Brand Manager · Cipla07-01-2021 – 08-01-2023

  Guided strategic planning and managed the implementation of the brand strategy for the company's insulin portfolio. Led the 'Precision Matters' marketing campaign, focusing on top Pediatric Endocrinologists. Drove marketing efforts that engaged Healthcare Professionals, achieving a notable brand conversion rate. Developed and maintained a robust partnership with Eli Lilly.

• Deputy Manager Business Development · Sundyota Numandis Group of Companies03-01-2021 – 07-01-2021

  Contributed to business development initiatives, focusing on expanding market reach and fostering strategic partnerships.

• Senior Business Development Executive · Sundyota Numandis Group of Companies04-01-2019 – 02-01-2021

  Played a key role in business development efforts, identifying new business opportunities and supporting the growth of the company's market presence.

Education

• University of Liverpool Management SchoolMaster's in Advanced Marketing, Business, Management, Marketing, and Related Support Services
• SIES College of Management Studies - IndiaMaster of Business Administration - MBA, Pharmaceutical Marketing and Management
• Dr. Bhanuben Nanavati College of PharmacyBachelor's degree, Pharmaceutical Sciences

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