Angkrish Gujral

About

With a robust educational background in Integrated Marketing from New York University and Industrial and Production Engineering from Manipal Institute of Technology, I have honed my skills in brand strategy and marketing. Currently pursuing a Master of Science degree, I am set to graduate in 2024. My professional journey includes a role in Growth Marketing at Rite Geosystems, where I focus on scaling new products and enhancing existing ones through data-driven marketing. Previously, I interned as a Solutions Marketing Specialist at Cisco, contributing to the visibility of their Cloud Application Security Platform. As a Product Marketing Manager at Encardio Rite, I led go-to-market strategies and omni-channel campaigns. My experience also includes a stint as a Fundraising and Sales Intern at CogniAble, where I helped establish AI/ML-based assistive technology in the USA and India. My diverse experiences reflect a commitment to driving growth and innovation in marketing.

Experience

• Growth Marketing · Rite Geosystems07-01-2024

  Scaling 0-1 for new products through GTM and driving initial adoption & 1-10 for existing ones through data driven marketing campaigns, customer engagement etc.

• Solutions Marketing Specialist Intern · Cisco06-01-2023 – 08-01-2023

  Solutions Marketing Specialist for Cisco Cloud Application Security Platform - Panoptica. Created key messaging documents based on GTM strategy, including blogs, product papers white papers etc, elevating product visibility and engagement. Co-authored a thought leadership paper titled 'Real Threat of APIs in Cloud Native Application Development'. Developed and managed a Sharepoint marketing resource hub for better utilization of marketing materials, leading to an 8% improvement in time-to-market for key campaigns.

• Product Marketing Manager · Encardio Rite08-01-2021 – 01-01-2023

  Responsible for GTM strategy leading the entire product marketing lifecycle starting from strategy to execution: user pain points, target audience identification, positioning, messaging, omni-channel marketing and tracking. Lead omni-channel growth marketing campaigns - (email, social, SEO, blogs, newsletters) for Encardio Group across digital touch points.

• Fundraising and Sales Intern · CogniAble01-01-2022 – 03-01-2022

  CogniAble is an AI/ML based assistive technology for early intervention and detection of ASD among children. Our goal was to establish this groundbreaking technology in the USA and grow the business in India. Made presentations, pitch decks, messaging and marketing materials. Conducted targeted outreach campaigns all over US clinics and school districts through personalized cold emailing, email marketing, webinars and marketing campaigns through Google and Instagram.

Education

• New York UniversityMaster of Science - MS, Integrated Marketing - Brand Strategy
• Manipal Institute of TechnologyBachelor of Technology - BTech, Industrial and Production Engineering
• Mayo College, Ajmer

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