Rashi Modi

About

Content Means Nothing Without Context! Hi, Nice to E-Meet You! I am Rashi. I specialize in organic content marketing to help bolster your online presence. Building Organic Growth Engines. Let's manifest your marketing vision into reality. 5 years of experience in Marketing and Content Creation + Copywriting; my process involves strategizing your social media campaigns to crafting clever copy, and designing visuals that bring results; I'm here to create tailor-made solutions that bring organic growth. Just Results-Driven Strategies and Fresh Content That Resonates with Your Target Audience & Builds a Sustainable Brand. Website: socialwithrashi.com/projectcasestudy

Experience

• Social Media Manager & Copywriter · Media Monkey Studios02-06-2021

  -Increase user engagement with continual community management. -Develop and manage a separate communication strategy for each of the company's separate social media accounts. -Work with regional and national teams to identify content needs and organize content creation. -Create a regular publishing schedule and promote content through social advertising. -Create Graphics for social media channels -Create video content as per the latest trends and updates. -Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns (utilizing required tools and software). -Develop TikTok and Instagram strategies and content that will increase brand awareness, followers and downloads. -Analyze content and campaign performance including testing and optimization. -Responsible for weekly and monthly reporting. -Develop and maintain marketing planning documents, communications, and tools to support marketing plans and campaign execution. -A good eye for trends and an understanding of social media and influencer marketing metrics. -Manage social media and influencer marketing reporting and analytics to understand the effectiveness of content and campaigns and implement actionable insights.

• Brand Ambassador · MaxUp10-01-2021 – 05-06-2022

  -Promoting Max Up's brand and events on social media profile(s). -Communicate with potential customers about Max Up's services and convert those conversations into confirmed purchases. -Document customer feedback and report them to the Marketing Lead. -Brainstorm ideas to improve the social media strategy

• Freelance Content Creator, Writer & Designer · Turning the Tides09-01-2021

  Set specific marketing goals aligned with the overall direction and business goals. Create reels videos and graphics Manage a team of content creators and digital marketers to hit growth goals. Tiktok management Track, measure and analyze KPIs from every stage of the funnel. Develop ideas and strategies to hit company growth goals.

• Content writer and Social Media Manager · Digital Pratik08-15-2021

  Writing daily newsletters Managing social media account Identifying the right audio, Editing and Uploading Podcasts on various platforms Researching about NFTs and relevant field to write content around NFTs and Marketing

• Social Media Coordinator · RAINBOW FOUNDATION OF HOPE03-25-2021 – 12-06-2022

  -Creating campaigns that feature our donors, corporate partners, national partners, our mission, and how we work. -Remaining consistent and on-brand with hashtags and language. -Measuring the success through analytics of every social media campaign. -Engaging and responding to comments and requests for information. -Creating graphics for social media posts -Creating a social media calendar

• Social Media Manager · KES Shroff College02-06-2017 – 06-06-2022

  -Develop, implement and manage our social media strategy -Manage and oversee social media content -Stay up to date with latest social media best practices and technologies -Use social media marketing tools such as Hootsuite or Later -Attend educational conferences -Measure the success of every social media campaign -Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices -Excellent multitasking skills -Good understanding of social media KPIs -Handling KES Shroff College social media platforms by generating written, photo (graphical), video, gifs, and audio forms of content. Acting as a media PR and event coverage coordinator.

• Social Media Manager · VRAZ Academy06-11-2017 – 12-06-2022

  Developing social media strategy for thier academy by making reports & outlines, and graphics which helped to increase brand awareness and online visibility on social media platforms, i.e., Instagram, Facebook, YouTube, and LinkedIn Researching keywords for the website to identify the most targeted keywords, resulting in a 20% growth in click-through rates Drafting and scheduling monthly social media calendar for clients through a tool named Later to get organized and pre-planned content for social media platforms, resulting in an easy flow with publishing content and a decrease In last-minute hustles

• Student Work Assistance · Langara College - SWAP Student10-01-2021 – 04-01-2022

  -Writing captions/subtitles to describe the video and synchronizing the same. -Operating a computerized captioning system. -Editing translations for the correctness of grammar, punctuation, and clarity of expression. -Being focused and submitting the work on time.

• Student Work Assistance · Langara College - SWAP Student10-01-2021

  -Writing captions/subtitles to describe the video and synchronizing the same. -Operating a computerized captioning system. -Editing translations for the correctness of grammar, punctuation, and clarity of expression. -Being focused and submitting the work on time.

Education

• langara CollegeBachelor's Degree, Business

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