Raul Diaz

About

UX UI Designer crafting web and mobile app design projects over 7 years of experience through a human centered design approach making data-driven design decisions, and partnering with teams to balance between Design, Engineering and Product. Excited to collaborate with your team as UI/UX or Product Designer to create enjoyable experiences.

Experience

• UX UI Designer · Allegis Group09-01-2022 – 01-01-2024

  In my UX/UI Designer role for Allegis Group agile UX team, I have contributed to the following projects: TEKSystems - Actalent - Allegis | Client Portal Design System Update + DarkMode (Hiring Resources Management Platform - Salesforce): Produced a comprehensive Dark Mode theme with 3 different brand variations for this WebApp, meeting accessibility standards and integrated it into the Design System. Enhanced the experience of up to 70% of the users which use Dark Mode. Adjusted 600+ UI Components of the Client Portal Design System and its documentation. Those design changes were based on research results from a Heuristic Evaluation, Usability tests and UI auditories conducted by me and my team. Major, Lindsey & Africa - Website Redesign: Created different UX deliverables including Personas, User Flows and Sitemaps for Information Architecture. Iterated within different Wireframes to establish design layouts. Designed interface components and created a UI Kit for the website following the Design System. Developed Prototypes for interaction design and conducted usability tests. Allegis - AGS 360 (AGS Customer Management Platform for Customer Success Representatives): Engaged in UX Audits and acted as a UI Consultant. Facilitated Design Thinking Workshops, Lightning Decision Jam Workshops and Discovery Sessions.

• Lead UX/UI Web Designer · xtetic10-01-2021 – 09-01-2022

  I was responsible for leading Product Design and its deployment. Designed 2 E-commerce store Experiences and Interfaces with different user focus to meet buyers needs for multiple countries. Contributed to a 180% increase in online conversion sales through UX. Created an online process within the B2B store to validate users' clinical credentials (User Research, UI Design, Interaction Design, Tech Integration). Provided design guidance and assisted with Shopify themes development, ensuring adherence to their unique requirements (information availability based on authentication and geolocation). Analyzed user behavior by implementing UX research practices such as task analysis and usability testing, utilizing tools like Hotjar and Maze. Leaded the digital experience team: 2 designers, 2 developers. WACG & ADA AAA Accessibility Standards achieved for both online stores. Presented MGML framework for HTML email construction and its respective design guidelines + default templates following the Design System. Skills: Responsive design, design patterns, HTML5, CSS3, SASS , LIQUID, JavaScript, Accesibility, Human Centered Design, User Experience, User Interface, Agile, Adobe xD, Figma

• Digital Experience Web Designer · xtetic07-01-2021 – 10-01-2021

  UX/UI and Senior Visual Designer, responsible for design and UX audits for the company website, e-commerce, and digital content (xtetic.com). Always looking for the consistency and uniformity of the Xtetic Inc brand. UI design and development to enhance customer experience. Responsive design, design patterns development and front-end web development using HTML5, CSS3, SASS and LIQUID (Shopifys Native Framework).

• Visual & UI Web Designer · Davinci Technologies LATAM10-01-2017 – 06-01-2021

  Creation, design, administration and support of websites & e-commerce platforms related to the company, interface design (UI) and web content. Editing, re-design and update of websites and landing page development. Use of Jommla! and WordPress CMS, Prestashop. Instalation and editing of plugins and modules. Responsive web design development using HTML5, CSS3, and Javascript. Responsible of website SEO optimization, working hand to hand with partners as Blacksip & BlueCaribu (SEO Agencies), using Google Web Master tools (Google Search Console, Google Analytics), and Hotjar. Graphic design (brand identity and brand guidelines), multimedia (motion graphics and video editing guidelines), for the company’s brands (Davinci Technologies, Rabbit Cloud Academy, DavinciFlix, and others...) working inside the marketing team and partnering with Advertisement Agencies. Email development using MJML framework and email blasting through Mailchimp. User interface design for the company’s websites and client mobile applications.

• Graphic Designer & Web Designer · NRD Servicios Gráficos01-01-2017 – 10-01-2017

  Graphic design advertisements (brochures, flyers, catalogues, posters, etc) and merchandise material, logo & brand identity design, photo montage, and digital photo editing. Social media management. Verification of final designs, customer service and critique. Clients: Total Energies, Amgen, Busch Vacuum, Auster Spray, Transmilenio, etc.

Education

• Langara CollegePost Baccalaureate Diploma - PBD, Web & Mobile App Design, Web & Mobile App Design & Development
• Fundación Universitaria CompensarBachelor of Design - BD, Visual Design, Visual Design
• Fundación Universitaria CompensarAssociate Degree, Web Project Management, Web development, digital/multimedia content
• Fundación Universitaria CompensarAssociate Degree, Multimedia Production, Visual Design

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